Saturday, December 28, 2019

Essay on The Reality of Television - 4229 Words

The Reality of Television Through the years, many of us have watched as celebrity couples have come together and then grown apart before our very eyes. It has become part of the American culture to be informed of what almost every celebrity icon is doing, and who they are with at the moment. Couples that were once said to be invincible proved everybody wrong, and let the pressure of being famous take over their lives. Though some couples do stay together, most tend to fall under the pressure of the media and break up. Couples such as Kate Winslet and Jim Threapleton, Tom Cruise and Nicole Kidman, and the famous Jennifer Lopez and Ben Affleck are good examples of relationships that have failed as a result of the media. Kate Winslet†¦show more content†¦Although many celebrities are usually with someone who is just a famous, sometimes there are exceptions. For instance, when Jennifer Lopez dated one of her backup dancers, the divorce papers said that the media was too much to handle for the husband. So the marriage was broken. Proving that sometimes, fame is too much to handle, even for love. Though a lot of celebrity couples do not last there are always the exceptions to the rule. For example, Jennifer Aniston and Brad Pitt, Catherine Zeta-Jones and Michael Douglas, and Courtney Cox and David Arquette have proved the media wrong. All of these couples have been together for three years or more and are still going strong. These couples have learned what is important to them and what needs to be done for a relationship to make it last. Though some may disagree with what has been said, I believe that it makes perfect sense. If a couple has media around them all the time and are always having to worry about what people are saying or what newspaper articles are writing it could drive a person crazy. I believe that celebrities need to figure out what they want before they rush into a commitment that may not last longer than two weeks. Real Love Exists, Just Not on T.V. In today’s media driven society, the impacts that radio and television have on people and their daily lives are tremendous. People are attracted to these forms of media because they are entertaining, however, inShow MoreRelatedThe Reality Of Reality Television936 Words   |  4 PagesThe reality show phenomenon Have you ever wondered what attracts millions of Americans each week to watch this cultural phenomenon know as reality television? It first started in 1948 when Allen Funt created a TV series called Candid Camera, this is the first known reality television show series. â€Å"Reality television episodes have increased up to 57% of all television shows that can be found on your TV guides† (Shocking). Big Brother was one of the first successful and most viewed reality televisionRead MoreThe Reality Of Reality Television882 Words   |  4 Pages What is it about these reality shows such as: Keeping Up with the Kardashians, Bad Girls Club, and The Real Housewives that we cannot stop watching? After watching reality shows like this, it leaves people craving the next episode of the next week. Reality television producers are exploiting people by giving the public a â€Å"sense† of reality but not the real version of it, but rather exploit people and use stereotypes to make money for entertainment. The specific points of this argumentRead MoreThe Reality Of Reality Television991 Words   |  4 PagesWe see content on television every day either to see the news, watch a movie, series or any program we would like to watch. Television give us a different and visually perfect way of entertainment. Reality television is a genre of television which seems to be unscripted showing actions of â€Å"real life†. The viewer sees the reality shows for entertainment but neither the pressure, competitiveness nor loneliness that lives in imagines. To be real -time and people- admiration from viewers, thinking thatRead MoreThe Reality of Reality Television1699 Words   |  7 PagesThe Reality of Reality Television Jacqueline Knudsen ENG122: English Composition II Jenna Fussell February 2, 2013 The Reality of Reality Television Have you ever set there watching your favorite reality television show and wondered what effects it could have on you, your family or your friends? Truth is most people do not think about the effects television shows can have before watching them or allowing their children to watch them. ThisRead MoreThe Reality Of Reality Television927 Words   |  4 PagesBehind the Reality of Reality TV There are many different opinions when the subject of reality television is discussed. Although reality television shows are thought to be negative they really are just mindless entertainment. Many can argue that these shows are misleading and disturbing. On the other side of this, people merely use these shows for entertainment and allow people to forget about stress in their lives. The cause of these different opinions is a result of different age, gender, religionRead MoreThe Reality Of Reality Television1499 Words   |  6 PagesAgainst Reality TV For close to a decade, the ethics behind the existence of reality TV have been questioned. While there are ardent viewers of reality TV, researchers and other scholars disapprove them, and claim that the world would have been in a better place. Reality TV shows, especially in America, are extremely profitable to media owners, and this has increased their popularity in the recent years. The main target audience for these shows are teenagers and women, who spend a lot of time discussingRead MoreThe Reality Of Reality Television1511 Words   |  7 PagesReality TV is defined as television programs in which real people are continuously filmed, designed to be entertaining rather than informative.(Dictionary) As we all know, in today s world we are presented with numerous Reality TV Show such as Keeping up With the Kardashians, Basket wives and The Real Housewives of Miami. These shows give a false message to their viewers of what is reality and what is purely entertainment. Many reality programs create an artificial environment for the show thatRead MoreThe Reality Of Reality Television Essay1287 Words   |  6 PagesReality television is now one of the most consumed television genres broadcasted to the general public. Reality television has become more about mindless watching and creating the most unrealistic environment possible, rather than creating a show for an important purpose. Today, shows like Beauty and the Geek, Big Brother, and every other reality show fit into this mold, but when viewed critically lessons appear. In the case of TV today, reality shows depict an altered reality because of the unrealisticRead MoreReality Television : Is It Reality?849 Words   |  4 PagesIs it Reality? Pop culture is popular culture that dominates a society at a point in time. Today, reality television is a part of the society’s popular culture (Johnson 289). The question is why? Reality television is a genre of television programming that focuses on members of the public living in conditions made by the creator, and displays how people are intended to behave in everyday life (Johnson 290). Reality television is debasing and should be strictly controlled, if not banned altogetherRead MoreThe Reality Of Reality Television Essay1697 Words   |  7 PagesReality television has taken off over the past few years bringing shows to the airwaves such as the Bachelor and Breaking Amish. One of the more successful reality television shows, which is going off the air after this season, is Duck Dynasty. The show features a cast of redneck white males who have created a fortune making handmade duck calls. Their wives are the typical stay at home moms who cook and clean the house, or as Uncle Si would say, wifely duties. The show is shot in West Monroe, Louisiana

Friday, December 20, 2019

Rip Van Winkle and American Dream Essay - 662 Words

In Rip Van Winkle, Irving shows his doubts the American Identity and the American dream. After the Revolutionary war, American was trying to develop its own course. They were free to govern their own course of development; however, some of them had an air of uncertainties on their own identity in this new country. Irving was born among this generation in the newly created United States of America, and also felt uncertainty about the American identity. Irving might be the writer that is the least positive about being an American. The main reason for this uncertainty is the new born American has no history and tradition while the Europe has a great one accumulated for thousands of years. Therefore, in order to solve this problem, Irving†¦show more content†¦After seeing all of these changes, at first Rip doubts his own identity, especially when he sees his son who is a precise counterpart of himself. However, before long, he resumes his old walks and habits, because he doesnt compelled to change himself into a post Revolutionary American. Since it never happens as an event in his life, it makes no drastic change in Rips life. Because he has no indent to fit in the new society to be who he has to be at the new age, he tries to retreat or stay in the past which is what the Americans need to lead their cultural life. For Irving, he doesnt want to an American who doesnt know who he is, but no past and no history means no American identity. He might want to recover the lost past cut by the revolutionary war, but for most people going back to the past is like going back to the embrace of Dame Van Winkle who can symbolize British government controlling over the Americans and the Rip Van Winkle. Just as Rip Van Winkle wants to escape his overbearing wife, the Americans also want to free from the control of the tyranny of England. Rip expression anxiety of identity, can compare to other people who have gone through similar transitions. Most people have faced that transition optimistically, butShow MoreRelated Rip Van Winkle and the American Dream Essay645 Words   |  3 PagesIn Rip Van Winkle, Irving shows his doubts in the American Identity and the American dream. After the Revolutionary war, America was trying to develop its own course. They were free to govern their own course of development; however, some of them had an air of uncertainties on their own identity in this new country. Irving was born among this generation in the newly created United States of America, and also felt uncertainty about the American identity. Irving might be the writer that is the leastRead More Rips Character and Symbolism in Washington Irvings Rip Van Winkle845 Words   |  4 PagesCharacter and Symbolism in Washington Irvings Rip Van Winkle Rip Van Winkle has been a well-known story told throughout time. There is not a doubt that as a child, many of you heard the words of Washington Irvings famous tale of the man who slept for twenty years. Nor can one forget the elves that Rip Van Winkle spent the night with in the amphitheater. Like many stories, Irvings Rip Van Winkle has been told so many times throughout American history that it has lost its original purposeRead MoreAnalysis Of The Slave Mother1176 Words   |  5 Pagesorg/poems/51977/the-slave-mother-56d23017ceaad. Accessed 4 Sept. 2017. Frances Harper is a respected American figure who wrote works regarding abolition and educational equality. As the child of two free black parents, she had a passionate view on racial equality. After seeing her help slaves escape through the Underground Railroad and publish a myriad of anti-slavery newspapers, people began to deem her as the mother of African American journalism. Her poem The Slave Mother depicts the relationship between an enslavedRead MoreEssay on Rip Van Winkle1682 Words   |  7 PagesThe characters in Rip Van Winkle and Young Goodman Brown written respectively by Washington Irving and Nathaniel Hawthorne leave their individual communities and return with radically different perspectives (of their current lives) that change their attitudes and way of life in the remaining of their lives. Both stories are set in early American villages, Young Goodman Brown takes place in the 1700’s New England puritan settlement while Rip Van Winkle takes place over 100 ye ars later in an EnglishRead MoreTradition and Revolution in Rip Van Winkle: An Analysis1643 Words   |  7 PagesAn Analysis of Tradition and Revolution in Rip Van Winkle Washington Irvings Rip Van Winkle is a tale that he wrote after an old traditional European story. Irving situates it in America before and after the Revolutionary War and describes Rip as a man whose only desire in life is to get away from petticoat tyranny meaning his wife. However, Rip may also be seen as a traditional figure of simplicity who is just as content to be a subject of the king as he is to be a subject of the PresidentRead MoreRip Van Winkle by Washington Irving Essays755 Words   |  4 PagesRip Van Winkle by Washington Irving When superficially read, Washington Irvings short story Rip Van Winkle seems to be a simple tale of an unhappily married man whose happy-go-lucky, carefree attitude gains him loving adoration from the village women, children, and dogs; but only scorn from his wretched wife. However, when read more closely, the story takes on an entirely different meaning. Through his constant references to Dame Van Winkle and her turbulent relationship with Rip, IrvingRead MoreA Brief Look at Washington Irving1441 Words   |  6 Pagesdevelopment of short stories. He was the first author to sell his stories abroad other than America. Washington Irving was born and raised in New York City on April 3, 1783, and he was the youngest of eleven children. Washington Irving was the first American to make a living as an author during his career in the early 1800’s. His short stories left a lasting and of most influential work. Irving’s short stories and poems were one of the first folk stori es wrote and are still read about today. WashingtonRead More Comparing the Hero in Fall of the House of Usher, Rip Van Winkle, and May-Pole of Merry Mount1600 Words   |  7 PagesThe Romantic Hero in Fall of the House of Usher, Rip Van Winkle, and May-Pole of Merry Mount Hero n. a man of distinguished courage or ability, admired for his brave deeds and noble qualities. Though this is the definition of hero according to Random House Webster’s Dictionary, the Romantic interpretation of hero is quite different. A Romantic hero is usually somewhat innocent and carefree, separate from the masses, and is almost always on some type of journey. This hero is idealisticRead More The Search for America in Rip Van Winkle and The Legend of Sleepy Hollow3267 Words   |  14 PagesThe Search for America in Rip Van Winkle and The Legend of Sleepy Hollow      Ã‚  Ã‚  Ã‚   In the early to mid-1800s, Washington Irving was an immensely popular writer heralded as one of the great American writers.   Irvings importance lies especially in Rip Van Winkle and The Legend of Sleepy Hollow, the sketches in which he creates the vision of the alternate America(n).   His critique of American society through his main characters-Rip and Ichabod-and the towns in which they live gives shapeRead More Prominence of Desire and Loss in Romantic Literature Essay2886 Words   |  12 Pagesattitudes to art and human creativity that dominated much of European culture in the first half of the 19th century, and that has shaped most subsequent developments in literature--even those reacting against it† (Baldick). Though the time period that American Romanticism spans is rather vast and many of the literary works that spark out of this movement are unique in themselves, various unifying elements are present in these texts that categorize them as Roman tic works. These elements, sometimes referred

Thursday, December 12, 2019

Contemporary approaches to marketing free essay sample

This tutorial letter should be read in conjunction with the my Studies @ Unisa brochure. As the honours subjects are offered online, it is absolutely essential that you register for and use myUnisa (see the my Studies @ Unisa brochure for details) as well as registering for your myLife email address, as this will give you direct access to important information, enable you to receive communication from Unisa, and allow you to perform tasks such as updating your personal information, submitting assignments, confirming receipt of assignments, obtaining assignment marks, obtaining examination time tables and results, joining online discussion forums and many more. 1 SUBJECT SPECIFIC STUDY PLAN Dear Contemporary Marketing Issues Student We are pleased to welcome you to this subject (MNM4801 – Contemporary Marketing Issues) in the B Com Honours degree and hope that you will find it both interesting and rewarding. We shall do our best to make your study of this subject successful. You will be well on your way to success if you start studying early in the semester and resolve to do the assignment(s) properly. You will receive a number of tutorial letters during the year. A tutorial letter is our way of communicating with you about teaching, learning and assessment. Tutorial Letter 101 – this tutorial letter – contains important information about the scheme of work, resources and assignments for this subject. We urge you to read it carefully and to keep it at hand when working through the study material, preparing the assignment(s), preparing for the examination and addressing questions to your lecturers. You will also receive TL 301 BECHONB/2014 at the start of your year. Please TL301 in combination with this Tutorial Letter 101 as it gives you an idea of generally important information when studying at a distance and within a particular College. In Tutorial Letter 101, you will find the assignments and assessment criteria as well as instructions on the preparation and submission of the assignments. This tutorial letter also provides all the information you need with regard to the prescribed study material and other resources and how to obtain it. Please study this information carefully and make sure that you obtain the prescribed material as soon as possible. We have also included certain general and administrative information about this subject. Please study this section of the tutorial letter carefully. From the onset we would like to point out that you must read all the tutorial letters you receive during the year immediately and carefully, as they always contain important and, sometimes, urgent information. We hope that you will enjoy this subject and wish you all the best! 2 MNM4801/101 2 PURPOSE AND OUTCOMES OF THIS SUBJECT 2. 1 Purpose of this subject The purpose of the learning is to provide the student with relevant competencies (knowledge, skills, norms and values) in order to interpret and apply fundamental marketing principles within the context of contemporary issues that currently impact on the world of marketing. 2. 2 Learning outcomes After completing this subject, you should be able to: †¢ Identify the key contemporary marketing issues that affect business today †¢ Discuss each of these marketing issues in detail, highlighting the key factors that you would need to be concerned with †¢ Explain the strategies that you would develop to address each of these issues †¢ Incorporate your marketing responses to these issues into your overall marketing plan 3 LECTURER AND CONTACT DETAILS I am the lecturer for this subject and my name is Neels Bothma. My contact details are: Address: AJH van der Walt Building, Office number: 3-13 Tel: (012) 429 8303 Fax: (012) 429 3759 [emailprotected] ac. za Please note that you should only contact me for ACADEMIC enquiries, that is, enquires about the content of the subject. Administrative enquiries concerning fees, receipt of assignments, examination dates, etc. should be directed to the relevant administrative departments as indicated below: Communication with the administrative departments of the University If you need to contact the University about matters not related to the content of this subject, please consult the booklet my Studies @ Unisa that you received with your study material. This booklet contains information on how to contact the University. Please note that all administrative enquiries should be channelled to the correct department. The details are as follows: Student admissions and registrations Student assessment administration for assignments Student assessment administration for examination Despatch: Study material Finance ICT (myUnisa myLIfe) [emailprotected] ac. za [emailprotected] ac. za [emailprotected] ac. za [emailprotected] ac. za [emailprotected] ac. za [emailprotected] ac. za [emailprotected] ac. za Also study TL 301 BECHONB/2014 for further contact information. 3 MNM4801/101 4 SUBJECT RELATED RESOURCES 4. 1 Prescribed material for this subject Please note that there is no prescribed textbook for this subject, or any study guide. You will be required to access a number of online articles that you will be expected to read as part of your studies. These ‘readings’ will address the major topics covered in this subject. You will, however, receive a number of tutorial letters during the semester outlining the links to these readings and incorporating some additional comments as well as tasks and assignments that you need to complete. All tutorial letters will be made available to you electronically on myUnisa. It is imperative that you visit myUnisa as soon as possible and register with the service. Once registered, you will be able to access the next in the series of tutorial letters (TL 102) which will outline exactly what we expect of you as well as providing you with the first of your compulsory assignments (no. 1). 4. 2 Inventory letter At the time of registration, you will receive an inventory letter that will tell you what you have received in your study package and it will also show items that are still outstanding. Check the study material that you have received against the inventory letter. You should have received all the items listed in the inventory, unless there is a statement like ‘out of stock’ or ‘not available. If any item is missing, you can the instructions on the back of the inventory letter to obtain the missing items. However, as this subject is available almost entirely online, you can access any missing study material via myUnisa – see below. PLEASE NOTE: Your lecturers cannot help you with missing study material. Please contact the University – see Tutorial Letter 301 BECHONB/2014. As we have already mentioned, apart from Tutorial Letters 101 and 301, you may also receive a number of tutorial letters during the semester (TLs102 onwards). These tutorial letters will not necessarily be available at the time of registration. As soon as they are available, they will be accessible on myUnisa and an announcement will be placed to this effect. 5 STUDENT SUPPORT SERVICES FOR THE SUBJECT For information on the various student support systems and services available at Unisa, please consult the BECHONB tutorial letter. VERY IMPORTANT: MYLIFE E-MAIL ADDRESS Irrespective of whatever e-mail address you provided Unisa upon registration, Unisa will ONLY communicate with you using the myLife e-mail address which is based on your student number. This email address remains with you for life. You MUST use this email address to view any correspondence from Unisa, otherwise you will NOT receive any communication from Unisa. To register for the myLife email account, visit this web page: http://mylife. unisa. ac. za 5. 1 myUnisa Honours students are expected to have access to the internet and the web. All your tutorial letters and related materials and communications, will be made available to you via myUnisa. Unisa does make computers available to students at the main campus and at branches. The myUnisa learning management system is Unisas online campus that will help you to communicate with your lecturers, with other students and with the administrative departments of Unisa – all through the computer and the web. 4 MNM4801/101 TO REITERATE: We use myUnisa to communicate with our students, so it is advisable that you register with this service as quickly as possible and visit myUnisa regularly to keep abreast of new developments or changes. Think about checking myUnisa for any communication from the lecturer/Department before contacting us telephonically, as your query may already have been answered on myUnisa. To go to the myUnisa website, start at the main Unisa website, http://www. unisa. ac. za, and then click on the â€Å"Login to myUnisa† link on the right-hand side of the screen. This should take you to the myUnisa website. You can also go there directly by typing in http://my. unisa. ac. za. If you should need to replace any of your study material, you can access this study material on myUnisa. 6 SUBJECT SPECIFIC STUDY PLAN A comprehensive study plan will be provided to you in TL102 outlining what you need to study and when. 7 ASSESSMENTS 7. 1 Assignments and learning Assignments are seen as part of the learning material for this subject. The assignments are provided at the end of the document as Appendix 1 and Appendix 2 – more information on these assignments will be provided in subsequent tutorial letters. At an honours level, we expect you to do a lot more additional reading and research, beyond the basic readings that we have identified for you or that we require you to source on your own. Paying attention to the assessment criteria for each assignment will help you to understand what is required of you more clearly – it will be sent to you in a subsequent TL. General remarks PLEASE NOTE: Enquiries about assignments (for example, whether or not the University has received your assignment or the date on which an assignment was returned to you) must be addressed to the assignment section at [emailprotected] ac. za. You might also find information on myUnisa. Do NOT contact lecturers regarding administrative issues to do with your assignments. SAVE YOUR ASSIGNMENT IN PDF FORMAT! You must submit written assignments electronically via myUnisa and in PDF format. No assignments will be accepted via fax or email. To submit an assignment via myUnisa: †¢ Go to myUnisa. †¢ Log in with your student number and password. †¢ Select the subject. †¢ Click on assignments in the left-hand menu. †¢ Click on the assignment number you want to submit. †¢ Follow the instructions on the screen. 5 MNM4801/101 Compulsory assignments There are TWO compulsory assignments for this subject, both which are in the form of an essay question that you need to complete (the question may have one or more subsections). There are non-negotiable submission deadlines for each of these two assignments and you must submit the first of these assignments if you wish to gain entry to the examination! However, both marks from the two assignments will contribute equally to your year mark. Clearly, if you only submit one assignment, then only that mark will count. 7. 2 Submission dates The submission dates for the assignments are: Assignment 1 2 7. 3 Due date 16 April 2014 22 August 2014 Unique number 767836 848552 Year marks Your year mark, based on the mark obtained for the two compulsory assignments, contributes 20% towards your final mark, while your examination mark contributes 80%. The combined average of your year mark and examination mark must be 50% or higher for you to pass the subject. However, you must obtain a minimum of 40% in the examination, regardless of your year mark. If you obtain less than 40% in the examination your year mark will not be taken into account and you will fail. For example: Assignment mark 01 = 60% Assignment mark 02 = 80% Average mark = 70% (60% + 80% / 2) 30% of the assignment mark = 21% Examination mark = 50% 70% of the examination mark = 35% Final mark = (30% assignment mark) + (70% examination mark) = 21% + 35% = 56% You will need a mark of at least 45% to qualify for a supplementary examination. Refer to your 301 tutorial letter for more information. Subminimum rule: Irrespective of the year mark obtained, a subminimum of 40% must be obtained in the examination. In line with the Unisa assessment policy, your year marks will NOT be taken into account if you obtain less than 40% in the examination. In such an event the mark obtained in the examination will be the final mark. You will therefore not pass a subject if your examination mark is less than 40%. 6 MNM4801/101 7. 3 Assignment queries Enquiries about the receipt of assignments or assignment marks may be directed to the Directorate of Student Assessment Administration (see the my Studies @ Unisa brochure for details). 8 HOW THE EXAMINATION SYSTEM WORKS For general information and requirements as far as examinations are concerned, see the brochure My studies @ Unisa which you received with your study material. 8. 1 Examination admission Examination admission will be granted to all students who submit the first compulsory assignment. Students who do not submit the assignment will NOT be allowed to write the examination. 8. 2 Examination period This subject is offered on a year basis, which means that there is only one registration opportunity each year. The examinations will be written at the end of the year (note – you will submit your examination answers as assignment 3 on 19 January 2015). You will receive more information regarding the examination later. 8. 3 Previous examination papers Given that the exam is in the form of a home-based project, no previous examinations are available for this module. 9 CONCLUDING REMARKS We hope that you will enjoy this subject. We believe it to be a very useful and practical subject. Remember that the subject requires you to work at your studies – the more you do, the more you will get out of your studies. Do not hesitate to contact me if you encounter any academic queries or problems in your studies. We wish you success with your studies. Kind regards CH Bothma Centre for Business Management UNISA 7 MNM4801/101 ASSIGNMENT 1 In your undergraduate studies, you will have addressed many different marketing topics, such as the marketing concept, the marketing mix, marketing research, customer behaviour, public relations, integrated marketing communications, marketing strategy and much more. In this subject, you will be introduced to selected contemporary issues that you, as a marketer, will need to deal with and that may impact on your firm’s marketing efforts directly. These are current issues that may change from time to time, even from year to year. As an example, green marketing – which, according to the American Marketing Association, is the marketing of products that are environmentally safe – is one such contemporary issue. In the past firms have produced products without much care for the environment, but today, consumers are not willing to buy products that are harmful to the environment and this groundswell of environmentally-sensitive consumerism is growing. Companies therefore have to take this issue into consideration and decide how they will adapt to green marketing. They may use safer raw materials, use less energy, use bio-degradable packaging and more. Your assignment is to research, using the web and other sources such as magazine articles, what other contemporary issues (besides for green marketing) may impact on the marketing efforts or firms today. Before we introduce you to the marketing issues we think are important, we first want you to indicate what\ issues you have found to be important – remember, this is an honours subject and we expected independent input from you. We thus expect you to identify at least FIVE contemporary marketing issues that you think are important enough for firms to take into consideration when planning their marketing strategies. Not only should you identify these issues, but we want you to prepare a short essay on each of these issues explaining (a) what are the characteristics or features of each issue that warrants it being taken into consideration from a marketing perspective; (b) what is the likely business impact of each contemporary marketing issue to be (e. g. what problems are marketers likely to face if they do not address these issues and what benefits might they enjoy if they take these issues into consideration in their marketing efforts); and, (c) how they might address these issues in their strategic marketing planning going forward (i. e. briefly indicate what a firm’s marketing response from top management might be in respect of each of the issues in question). Please follow the structure I have asked of you above – if you do not, I will penalise you; if you give greater attention one part of it compared with the other (e. g. you discuss the characteristics in more detail than strategic marketing, then, again, I will penalise you). Try to provide a comprehensive and balanced discussion over all three discussion areas mentioned above. Each of the five issues should be discussed in no less than 500 words (the more comprehensive and complete your answer, the better your mark). Do not PLAGARISE – you should draw on as many sources as you can, but you should not copy these word-for-word – in other words, you must discuss the issues IN YOUR OWN WORDS. You need to also indicate where you obtained your information from (i. e. what the sources were that you used). You may NOT identify green marketing as one of these issues, as we have already mentioned it above. This assignment must be submitted via myUnisa by 16 April 2014. 8 MNM4801/101 ASSIGNMENT 2 We have introduced you over the past few months to five contemporary marketing issues that we think you need to know about as a modern marketer. We have addressed the characteristics and business impact of each of these five issues, and we have proposed various strategic responses that businesses might consider in addressing these issues. Your assignment is now to prepare an action plan that encompasses these three perspectives on all four issues identified. Your action plan must comprise the following: †¢ Background – in which you explain the importance of keeping abreast and dealing with contemporary marketing issues as they arise. †¢ The contemporary issues identified – in this section we require you to discuss each of the four contemporary issues that we have introduced you to and to explain why they are so important or relevant to marketers today. †¢ The characteristics of each issue – in this section we require you to discuss the characteristics or features of each of these issues (i. e. what makes them special or stand out? ). †¢ The business impact of each issue – in this section we require you to discuss the possible business impact of each of the issues in question (what might happen if you ignore the issue; what benefits can be had if you address the issue). †¢ Strategic response – in this section we require you to propose a possible strategic marketing response to each of these issues. †¢ Conclusion – in this conclusion, we want you to highlight one or two points that you think are particularly crucial when dealing with contemporary marketing issues. Your action plan must comprise at least 3000 words and must be your own words and ideas. The more comprehensive and insightful your answer is, the better your mark will be. We will provide you with more information in subsequent tutorial letters. This assignment must be submitted via myUnisa by 22 August

Wednesday, December 4, 2019

Understanding of Digital Revolution for Strategy & Leadership

Question: Discuss about theUnderstanding of Digital Revolution for Strategy Leadership. Answer: The staff salary of Bethany, Courtney, and Anne has been represented by the excel sheet made for the development of the effective calculation and estimation of daily hours of working, hourly wages, and the total working hours of the organization. The overall expense is calculated by the help of the addition of these calculated values. From the excel it is evident that the Bethany, Courtney, and Anne have an average working hours and overall working hours are 3.3, 5, and 3.3 and 514.8, 1300, and 514.8 respectively. The total cost estimated for the salaries are $28600 and $3300 for general workers (5hrs/day, 100 working hours in total, and $33/hr) making it a total of $36,480. The employees have been handling the customers in their own way and the customers have their own payment methods for the number of books they received. Courtney had priced most number of books with respect to the aggregation by employee wise in compare to Bethany and Anne. The pricing by Courtney was better for most of the books whereas the pricing of books by Bethany and Anne is poor when compared to Courtney. The working hour of Courtney is more than both of the Bethany and Anne. Bethany, Courtney, and Anne have an average working hours of 3.3, 5, and 3.3 respectively. The overall working hours of Courtney was 1300 hours in compare to the 514.8 working hours of Bethany and Anne. Hence it has been evident that the implication of the better performance is due to the fact that the working hours of each of them would represent the final deliverable. By comparing between Anne and Bethany, Anne has been the worst in pricing the books. The average pricing would result in forming the impli cation of the effective implication of the analysis. The analysis had shown that most of the books have been priced good in the month of August when compared with the books priced in July and September. For the month of August, the average pricing has been very effective for the books. However, for the month of July and September, average pricing has been terrible for the books. The creation of the understanding is a major factor that had resulted in forming the understanding of the automation process. The transactions of the store in the provided time period limit that had been occurred would form the alignment of the keeping track records for most of the activities of the project. The overall transactions that have been taken place would be responsible for the implication of the effective operation development and the storage of the date and time for the interactions that have taken place. The implication of the operations would be implied for the remarking the employees for the books identified in the effective manner. The sorting of the books would be carried so that all the variables can be laid down in the excel software. The use of the excel would be helpful for the implication of the storage of the transactions from the 1st day to last working day The idea of the prices included in the study had been helpful for aligning to meet the expected deliverable of the paper. The use of this paper lies in the fact that the overall calculation had been made and covered the implication of the estimation of the final outcomes. The results attained by the development of the Ms-excel file would help in forming the analysis of the objective achievement or not. The prices that had been offered by the employees had been set in a precise manner for attaining the desired outcome. The customers have to pay only for the worth according to their conditions aligned and demand of the books. The market condition has employed for the analysis of the final deployment of the budget estimation. The customers only have been paying for the worth of their payment for aligning with the implementation of the successive marked operations. The study had uncovered that the total prices that have been offered to the accordance of the implementation of the historical data alignment for the projects. The alignment of the facts would be supplied for the effective alignment of the prices that had been offered for the effective price gaining in the shop. The study would also show that the purchased books might be assumed for being processed by Anne and Bethany. The alignment of the orders by Anne and Bethany would be supported by similar salary of Courtney as the revised prices of constructed materials were aligned for the implication of the basic percentage of operating cost acting over the general price of the books that has been estimated in the previous scenario. The prices framed had been helpful for providing effective level of returns for all the three employees. Bibliography Blitz, A. (2016). Beset by the digital revolution successful retailers embrace technology that enhances customer value.Strategy Leadership,44(6), 16-24. Gabor, D., Brooks, S. (2017). The digital revolution in financial inclusion: international development in the fintech era.New Political Economy,22(4), 423-436. Luengo, M. (2014). Constructing the Crisis of Journalism: Towards a cultural understanding of the economic collapse of newspapers during the digital revolution.Journalism studies,15(5), 576-585. Vanishree, K., Raghavendra, H. (2017). A Study on Implications of Digital Revolution in the Field of HR.Adarsh Journal of Management Research, 127-131.

Thursday, November 28, 2019

s Effect On Eating Disorders

An Ongoing Obsession: The Media’s Effects on Eating Disorders â€Å"Man I look fat! I will never have the perfect body.† This is what many young women say when they look at themselves in the mirror. There is no such thing as the perfect body, yet many people believe there is. The media is one factor that plays a role in society’s view of young women. Today, women with eating disorders are affected greatly by the media. Television, magazines, posters, and billboards all show how the media views what young women should look like. Tall, rail-thin, a flawless complexion, and great hair are a few of the things that women today should entail. This is impossible, but yet a great number of women believe they can achieve this perfect body which the media portrays. There are many factors that play a role in the way women feel about their bodies, but the key factor is the media. Women feel the constant pressure to mirror the image of models and actresses in magazines and on television. This feeling may begin as early as childhood. A pre-adolescent becomes very aware of how society views the â€Å"perfect body.† A study done in 1996 showed that the amount of time an adolescent watches television and reads magazines is greatly associated with their degree of body displeasure and their need to be thin (National Institute). The average adolescent watches about three to four hours of television a day and therefore will greatly be affected by what the media portrays how young women are supposed to look (Yellon). Many young girls dislike their body, and this feeling is known to grow up until early adulthood, or maybe even last for the rest of one’s life. How can this start so young people may ask, studies have shown that cartoon characters can affect how children feel. Female children describe the roles of girl cartoon characters as â€Å"domestic, interested in boys, and concerned with appearances,† (National Institute). S... 's Effect On Eating Disorders Free Essays on Media\'s Effect On Eating Disorders An Ongoing Obsession: The Media’s Effects on Eating Disorders â€Å"Man I look fat! I will never have the perfect body.† This is what many young women say when they look at themselves in the mirror. There is no such thing as the perfect body, yet many people believe there is. The media is one factor that plays a role in society’s view of young women. Today, women with eating disorders are affected greatly by the media. Television, magazines, posters, and billboards all show how the media views what young women should look like. Tall, rail-thin, a flawless complexion, and great hair are a few of the things that women today should entail. This is impossible, but yet a great number of women believe they can achieve this perfect body which the media portrays. There are many factors that play a role in the way women feel about their bodies, but the key factor is the media. Women feel the constant pressure to mirror the image of models and actresses in magazines and on television. This feeling may begin as early as childhood. A pre-adolescent becomes very aware of how society views the â€Å"perfect body.† A study done in 1996 showed that the amount of time an adolescent watches television and reads magazines is greatly associated with their degree of body displeasure and their need to be thin (National Institute). The average adolescent watches about three to four hours of television a day and therefore will greatly be affected by what the media portrays how young women are supposed to look (Yellon). Many young girls dislike their body, and this feeling is known to grow up until early adulthood, or maybe even last for the rest of one’s life. How can this start so young people may ask, studies have shown that cartoon characters can affect how children feel. Female children describe the roles of girl cartoon characters as â€Å"domestic, interested in boys, and concerned with appearances,† (National Institute). S...

Sunday, November 24, 2019

How to Write Perfect ApplyTexas Essays

How to Write Perfect ApplyTexas Essays SAT / ACT Prep Online Guides and Tips The ApplyTexas college application contains many essay prompts, and each of the most popular colleges in Texas has different requirements for which essays they expect applicants to answer. So how do you get advice on writing your best ApplyTexas essays, no matter which school you're applying to? Look no further than this article, which completely unpacks all possible ApplyTexas essay prompts. We'll explain what each prompt is looking for and what admissions officers are hoping to learn about you. In addition, we'll give you our top strategies for ensuring that your essay meets all these expectations, and help you come up with your best essay topics. To help you navigate this long guide, here is an overview of what we'll be talking about: What Are the ApplyTexas Essays? Comparing ApplyTexas Essay Prompts A, B, and C Dissecting ApplyTexas Essay Topic A Dissecting ApplyTexas Essay Topic B Dissecting ApplyTexas Essay Topic C Dissecting ApplyTexas Essay Topic D Dissecting the UT and Texas AM Short Answer Prompts Briefly: ApplyTexas Essay Topic E (Transfer Students) What Are the ApplyTexas Essays? The ApplyTexas application is basically the Texas version of the Common Application, which many US colleges use. It's a unified college application process that's accepted by all Texas public universities and many private ones. (Note that some schools that accept ApplyTexas also accept the Common App.) The ApplyTexas website is a good source for figuring out whether your target college accepts the ApplyTexas application. That said, the best way to confirm exactly what your school expects is to go to its admissions website. Why Do Colleges Want You to Write Essays? Admissions officers are trying to put together classes full of interesting, vibrant students who have different backgrounds, strengths, weaknesses, goals, and dreams. One tool colleges use to identify a diverse set of perspectives is the college essay. These essays are a chance for you to show admissions officers those sides of yourself that aren’t reflected in the rest of your application. This is where you describe where you've come from, what you believe in, what you value, and what has shaped you. This is also where you make yourself sound mature and insightful- two key qualities that colleges are looking for in applicants. These are important because colleges want to find young people who will ultimately thrive when faced with the independence of college life. Filling a freshman class is like dealing with those Every-Flavor jelly beans from Harry Potter : admissions just wants to make sure to avoid the ones that taste like earwax. ApplyTexas Essay Requirements There are four essay prompts on the ApplyTexas application for freshman admission (Topics A, B, C, and D). There are also several short answer prompts for UT Austin and Texas AM, as well as an additional Topic E for transfer students. While there are no strict word limits, colleges usually suggest keeping the essays somewhere between one and one and a half pages long. All Texas colleges and universities have different application requirements, including the essays. Some schools require essays, some list them as optional, and others use a combination of required and optional essays. Several schools use the essays to determine scholarship awards, honors program eligibility, or admission to specific majors. Here are some essay submission requirement examples from a range of Texas schools: UT Austin You are required to write an essay on Topic A You also have to answer three short answer prompts If you're applying for an art/art history, architecture, nursing, or social work major, you'll have to write a short answer specific to your major UT Austin also accepts the Coalition App Texas AM You are required to write an essay on Topic A If you're an engineering major, you'll have to write a short answer Texas AM also accepts the Coalition App Southern Methodist University You must write an essay on Topic A You may (but do not have to) write an essay on Topic B SMU also accepts the Common App and Coalition App and has its own online application, so you have the option to pick and choose the application you want to fill out Texas Christian University You have to write one essay, but it can be on any of the topics (A, B, or C) TCU also accepts the Common App and has its own online application, so it's another school for which you can choose the application you want to use Dazzled by her options, she was overcome with hopeful optimism. And cuteness. Want to write the perfect college application essay? Get professional help from PrepScholar. Your dedicated PrepScholar Admissions counselor will craft your perfect college essay, from the ground up. We'll learn your background and interests, brainstorm essay topics, and walk you through the essay drafting process, step-by-step. At the end, you'll have a unique essay that you'll proudly submit to your top choice colleges. Don't leave your college application to chance. Find out more about PrepScholar Admissions now: Comparing ApplyTexas Essay Prompts A, B, and C There are three ApplyTexas essay topics that try to get to the heart of what makes you the person you are in three different ways. But since Topics A, B, and C all focus on things that are essential to you as a person, it can be difficult to come up with a totally unique idea for each- especially since on a first read-through, these prompts can sound really similar. Before I dissect all of the ApplyTexas essay prompts, let’s see how A, B, and C differ from one another. You can then keep these differences in mind as you try to think of topics to write about. ApplyTexas Prompts Here are the most recent prompts for Topics A, B, and C on the ApplyTexas application. Topic A Tell us your story. What unique opportunities or challenges have you experienced throughout your high school career that have shaped who you are today? Topic B Most students have an identity, an interest, or a talent that defines them in an essential way. Tell us about yourself. Topic C You've got a ticket in your hand- where will you go? What will you do? What will happen when you get there? How to Tell Topics A, B, and C Apart One helpful way to keep these topics separate in your mind is to create a big-picture category for each one: Topic A is outside, Topic B is inside, and Topic C is the future. In other words, Topic A is asking about the impact of challenges or opportunities on you, and how you handled that impact. On the other hand, Topic B is asking about your inner passions and how these define you. Finally, Topic C wants to know where you're going from here. These very broad categories will help as you brainstorm ideas and life experiences you can use for your essay. Although many of the stories you think of can be shaped to fit each of these prompts, think about what the experience most reveals about you. If it’s about how your external community shaped you, that'd probably be a good fit for Topic A. If it’s a story about your passions, save it for Topic B. If it’s primarily about an event that you think predicts your future, it'll likely work well for Topic C. That time a spilled crate of stuffed frogs made you want to learn everything there is to know about French cooking? Probably Topic C. Dissecting ApplyTexas Essay Topic A Now, I will do a thorough deconstruction of everything you need to know about Topic A, the first ApplyTexas essay prompt. The Prompt Tell us your story. What unique opportunities or challenges have you experienced throughout your high school career that have shaped who you are today? What’s the Prompt Asking and How Should You Answer It? This prompt wants to see how your external environment as a high school student has shaped you. You can tell from the fact that the prompt uses the phrase "your story" that it wants to know what you believe has had the biggest impact on you. Step 1: Describe Your Environment The first part of the prompt is about identifying and describing specific experiences you've had as a high school student. You don't want your essay coming across too vague, so make sure you're focusing on one or two specific experiences. The prompt suggests zeroing in on something "unique," or something that has impacted you in a way it hasn't impacted anyone else. You'll want to choose some aspect of your environment that you can describe vividly and that's really important to you. It doesn't necessarily have to be important in a positive way, but it does need to have had a significant impact on your personal development. It should also be some aspect of your environment that has been part of your life for a while. You're describing something that's affected you "throughout your high school career," after all. Step 2: Explain How This Environment Shaped You You shouldn't just describe your environment- you also need to discuss how that environment impacted you as a person. How did this particular aspect of your environment turn you into the person you are today? It's best if you can think of one or two concrete anecdotes or stories about how your environment as a high school student has shaped you. For example, don't just say that your family made you a hard-working person- describe in detail how watching your mother come home from a full day of work just to get ready to go to nighttime classes showed you that working toward your goals is worthwhile, even when it's hard. Being a tomato in a peapod was hard on Frank, who could never really quite understand the peas' obsession with photosynthesis. What Are Readers Hoping to Learn About You? Readers are looking for two main things. First, they want to see that you can be mature and thoughtful about your surroundings. Are you curious about the world around you? If you've really observed and engaged with your surroundings, you'll be able to describe the people and places that have impacted you as a high school student in a nuanced, insightful way. Second, they want to see how you stand out from your environment. This can be accomplished in one of two ways: (1) you can emphasize how you are somehow different from your environment and how that impacted you, or (2) you can emphasize how you learned positive qualities from the environment around you. Basically, how did your environment turn you into a special, interesting person? How Can Your Essay Give Them What They Want? How can you make sure your essay is really answering the prompt? Here are some key strategies. #1: Pick a Specific Aspect of Your Environment You'll need to select something particular in your overall surroundings to zero in on. You can take ideas such as your family, home, neighborhood, or community in several directions. For example, your family could describe your immediate family, your extended family, or a found family. Your home could be the specific house or houses you grew up in, but it could also be your hometown, block, apartment building, or even country. Your neighborhood could be your street, subdivision, cul-de-sac; it could be an urban area or the rural countryside. Your community could be any community you've been part of, from your school community to your church community to your city. When you consider what aspect of your environment to choose, think about significant things that happened to you in connection with your environment. Remember, you'll need to get beyond just describing how the setting is important to you to show how it makes you important. #2: How Did This Environment Make You Special? You then need to consider what about your environment turned you into a person who stands out. Again, this can be about how you overcame some aspect of your environment or how your environment positively fostered qualities or traits in you. You want to make sure you have a clear message that links your environment to one, two, or three special traits you have. Try to think of specific stories and anecdotes related to your interactions with your environment, and then thoughtfully analyze these to reveal what they show about you. Important adults in your life can help you brainstorm potential ideas. #3: Think of the Essay Like a Movie Like a good movie script, a college essay needs characters, some action, and a poignant but ultimately happy ending. When you’re planning out your personal statement, try to think of the story you’re telling in movie terms. This way you can ensure your essay has the following features: Setting: Since you're describing your environment, taking some time to vividly give a sense of place is key. You can accomplish this by describing the actual physical surroundings, the main "characters" in your community, or a combination of both. Stakes: Movies propel the action forward by giving characters high stakes. You know- win or lose, life or death. Even if you are describing your environment in positive terms, there needs to be a sense of conflict or dynamic change. In the anecdote(s) you've selected to write about, what did you stand to gain or lose? External conflict resolution: If there's an external conflict of some kind (with a neighbor, a family member, a friend, a city council, etc.), you need to show some level of resolution. Internal conflict resolution: Inner conflict is essentially about how you changed in response to the event or experience. You'll need to clearly lay out what happened within you and how those changes have carried you forward as a person. Did you feel ALL the feelings? Can you even name all of these feelings? Oh, yeah? Then what's the one in the bottom-right called? #4: Add Details, Description, and Examples Your essay will really stand out if you add effective examples and description. For example, imagine Karima decides to describe how learning to navigate public transit as a high school freshman made her resourceful and helped her explore the city she grew up in. She also discusses how exploring the city ultimately impacted her. How should she frame her experience? Here are some options: Version 1 I was nervous about taking the El by myself for the first time. At the station, there were lots of commuters and adults who seemed impatient but confident. At first, I was very afraid of getting lost, but over time I became as confident as those commuters. Version 2 I felt a mixture of nerves and excitement walking up the Howard red line turnstile for the first time. What if I got lost on my way to the museum? I was worried that I would just seem like a nuisance to all of the frowning commuters who crowded the platform. If I needed help, would they help me? Was I even brave enough to ask? When the metal doors opened, I pressed my nails into my palms and rushed in after a woman with a red briefcase. Success! At least for the first step. I found a sideways-facing seat and clutched my macrame bag with my notebook and sketching supplies. A map hung above my seat. Pressing my finger to the colorful grid, I found my stop and counted how many I still had to go. I spent the entire train ride staring at that map, straining my ears for everything the conductor said. Now, when I think about the first time I rode the El by myself, I smile. What seemed so scary at the time is just an everyday way to get around now. But I always look around on the platform to see if any nervous kids linger at the edges of the commuter crowds and offer them a smile. Both versions set up the same story, plot-wise, but the second makes the train ride (and because of this, the author) come alive through the addition of specific, individualizing details, such as the following: Visual cues: The reader "sees" what the author sees through descriptions such as "frowning commuters who crowded the platform," "woman with a red briefcase," and "colorful grid." Emotional responses: We experience the author’s feelings: she "felt a mixture of nerves and excitement." She wonders if she's brave enough to ask for help. The train ride was "so scary at the time" but feels "everyday" now. Differentiation: Even though the commuters are mostly a monolithic group, we get to see some individuals, such as the woman with a red briefcase. ApplyTexas Topic A Essay Ideas There's no one best topic for this essay prompt (or any other), but I've included some potential ideas below to help you get started with your own brainstorming: Describing a time you organized the people around you around a common local cause Honing in on a close relationship with one or more family members Identifying a particularly significant place in your neighborhood (such as a certain park or tree) and why it has been so important in your life, especially in these past few years Being a minority in your school or neighborhood Going through a cultural or religious rite of passage as a high school student Moving from one place to somewhere totally different and handling your culture shock And that's when I realized that I, too, had become an ostrich, accepted by and adapted into their culture of pecking and running. Want to build the best possible college application? We can help. PrepScholar Admissions is the world's best admissions consulting service. We combine world-class admissions counselors with our data-driven, proprietary admissions strategies. We've overseen thousands of students get into their top choice schools, from state colleges to the Ivy League. We know what kinds of students colleges want to admit. We want to get you admitted to your dream schools. Learn more about PrepScholar Admissions to maximize your chance of getting in. Dissecting ApplyTexas Essay Topic B Next up, let's go through the same process for ApplyTexas Topic B, taking it apart brick by brick and putting it back together again. The Prompt Most students have an identity, an interest, or a talent that defines them in an essential way. Tell us about yourself. What’s the Prompt Asking? At first glance, this prompt seems pretty vague. "Tell us about yourself" is not exactly the most detailed set of instructions. But if we dig a little deeper, we can see that there are actually two pretty specific things this question is asking. #1: What Defines You? This prompts posits that "most students"- which likely includes you!- have some kind of defining trait. This could be "an identity, an interest, or a talent," so you need to express what that defining trait is for you specifically. For instance, are you an amazing knitter? Do you spend your free time researching cephalopods? Are you a connoisseur of indie movies or mystery novels? Or maybe you have a religious, cultural, ethnic, or LGBTQ+ identity that's very important to you. Any of these things could plausibly be the main, framing theme of your essay. #2: How Does That Defining Trait Fit Into "You" Overall? Even though you have some kind of defining trait, that's not the entirety of you. Essentially, you need to contextualize your defining trait within your broader personality and identity. This is where the "tell us about yourself" part comes in. What does your defining trait say about you as a person? And how does it fit into your overall personality, values, and dreams? Only deep in the woods could she explore her one true passion: moss. What Are Readers Hoping to Learn About You? They are hoping to learn two main things: #1: What You're Passionate About It's essential that this essay communicate genuine passion for whatever you write about. College is a lot of work, and passion is an important driving force when things get busy. Thus, readers are looking for students who are really engaged in the world around them and excited about things! #2: How You View Yourself (and How Successfully You Can Communicate That) A strong, well-developed sense of self goes a long way toward helping you weather all the changes you're going to experience when you attend college. Even though you'll change and grow a lot as a person during your college years, having a sense of your own core traits and values will help those changes be exciting as opposed to scary. Colleges are looking for a developed sense of self. Additionally, they are looking for students who can communicate messages about themselves in a clear, confident, and cohesive way. How Can Your Essay Give Them What They Want? The challenge with this prompt is giving a complete picture of you as a person while still staying on message about your defining trait. You need to be focused yet comprehensive. Let's explore the best ways to show off your passion and frame your identity. #1: Define the Core Message First, you need to select that defining trait. This could be pretty much anything, just as long as you're genuinely invested in this trait and feel that it represents some core aspect of you. It should also be something you can describe through stories and anecdotes. Just saying, "I'm a redhead and that defines me" makes for a pretty boring essay! On the other hand, a story about how you started a photography project that consists of portraits of redheads like you and what you learned about yourself from this experience is much more interesting. Be careful to select something that presents you in a broadly positive light. If you select a trait that doesn't seem very serious, such as your enduring and eternal love of onion rings, you risk seeming at best immature and at worst outright disrespectful. You also want to pick something realistic- don't claim you're the greatest mathematician who ever lived unless you are, in fact, the greatest mathematician who ever lived (and you probably aren't). Otherwise, you'll seem out of touch. #2: Fit Your Message Into the Larger Picture Next, consider how you can use this trait to paint a more complete picture of you as a person. It's great that you're passionate about skiing and are a member of a ski team, but what else does this say about you? Are you an adventurous daredevil who loves to take (reasonable) risks? Are you a nature lover with a taste for exploration? Do you love being part of a team? Select at least two or three positive messages you want to communicate about yourself in your essay about your key trait. Brody added his special brand of XYZ to everything he ever made for that bro-tisanal touch. #3: Show, Don't Tell It's much more interesting to read about things you do that demonstrate your key traits than it is to hear you list them. Don't just say, "Everyone asks me for advice because I'm level-headed and reasonable." Actually describe situations that show people asking you for advice and you offering that level-headed, reasonable advice. #4: Watch Your Tone It's important to watch your tone as you write an essay that's (pretty overtly) about how great you are. You want to show your own special qualities without seeming glib, staid, self-aggrandizing, or narcissistic. Let’s say Andrew wants to write about figuring out how to grow a garden, despite his yard being in full shade, and how this desire turned into a passion for horticulture. He could launch into a rant about the garden store employees not knowing which plants are right for which light, the previous house owner’s terrible habit of using the yard as a pet bathroom, or the achy knee that prevented him from proper weeding posture. Alternatively, he could describe doing research on the complex gardens of royal palaces, planning his garden based on plant color and height, using the process of trial and error to see which plants would flourish, and getting so involved with this work that he often lost track of time. One of these approaches makes him sound whiny and self-centered, while the other makes him sound like someone who can take charge of a difficult situation. ApplyTexas Topic B Essay Ideas Again, there's no single best approach here, but I've outlined some potential topics below: Are you known for being really good at something or an expert on a particular topic? How does this impact your identity? Discuss how you got involved in a certain extracurricular activity and what it means to you. What have you learned from participating in it? Describe something you've done lots of research on in your free time. How did you discover that interest? What have you learned as a result? What's your most evident personality trait? How has that trait impacted your life? (You can ask friends and relatives for help with this one.) Relate the importance of your LGBTQ+ identity Discuss your religious or cultural background and how this defines you Describe your experience as a member of a minority community Are you a diamond in a world of hearts? Dissecting ApplyTexas Essay Topic C Now, we can take apart Topic C to get a good handle on how to tackle this future-facing essay. The Prompt You've got a ticket in your hand- where will you go? What will you do? What will happen when you get there? What’s the Prompt Asking and How Should You Answer It? If ApplyTexas Topic A and Topic B were all about your past experiences, Topic C wants you to give readers a glimpse of your imagined possibilities. There are basically two potential approaches to this question. We'll break them down here. Option 1: Describe Your Long-Term Goals One approach to this prompt is to use your essay as a chance to describe your long-term goals for your career and life. For some students, this will be a straightforward endeavor. For example, say you’ve always wanted to be a doctor. You spend your time volunteering at hospitals, helping out at your mom’s practice, and studying biology. You could easily frame your "ticket" as a ticket to medical school. Just pick a few of the most gripping moments from these past experiences and discuss the overall trajectory of your interests and your essay would likely be a winner! But what if you’re not sure about your long-term goals yet? Or what if you feel like you really don't know where you're going next week, let alone next year or 10 years from now? Read on for Option 2! Option 2: Demonstrate Thoughtful Imagination While you can certainly interpret this as a straightforward question about your future, you can also use it as a chance to be more imaginative. Note that this entire question rests on the metaphor of the ticket. The ticket can be to anywhere; you decide. It could be to a real place, such as your grandmother's house or the Scottish highlands or the Metropolitan Museum. Or it could be somewhere fantastical, such as a time machine to the Paleolithic. The important point is that you use the destination you select- and what you plan to do there- to prove you're a thoughtful person who is excited about and actively engaged with the world around you. Renata doesn't want a train ticket; she just wants a boat. What Are Readers Hoping to Learn About You? If you're on a direct path to a specific field of study or career, admissions officers definitely want to know this. Having driven, goal-oriented, and passionate students is a huge plus for any college. If this sounds like you, be sure your essay conveys not just your interest but also your deep love of the subject, as well as any related clubs, activities, and/or hobbies you’ve done during high school. If you take the more creative approach to this prompt, however, realize that in this essay (as in all the other ApplyTexas essays) the how matters much more than the what. Don't worry that you don't have a specific goal in mind yet. No matter where your eventual academic, career, or other pursuits might lie, every activity you've done up to now has taught you something, whether that be work ethic, mastering a skill, learning from a mentor, interacting with peers, dealing with setbacks, understanding your own learning style, or perseverance. Your essay is a chance to show off that knowledge and maturity. So no matter what destination you choose for your ticket (the what), you want to communicate that you can think about future (and imagined!) possibilities in a compelling way based on your past experiences (the how). Whether you take the ideas of "where you are going" and "what you are doing" in a more literal or more abstract direction, the admissions committee wants to make sure that no matter what you study, you'll be able to get something meaningful out of it. They want to see that you’re not simply floating through life on the surface but are actively absorbing the qualities, skills, and know-how you'll need to succeed in the world. How Can Your Essay Give Them What They Want? Here are some ideas for how to show that you have thoughtful and compelling visions of possible futures. #1: Pick Where You're Going Is this going to be a more direct interpretation of your goals (my ticket is to the judge's bench) or a more creative one (my ticket is to Narnia)? Whichever one you choose, make sure that you choose a destination that is genuinely compelling to you. The last thing you want is to come off sounding bored or disingenuous. #2: Don’t Overreach or Underreach Another key point is to avoid overreaching or underreaching. For instance, it’s fine to say that you’d like to get involved in politics, but it’s a little too self-aggrandizing to say that you’re definitely going to be president of the United States. Be sure that whatever destination you select for your ticket, it doesn’t come off as unnecessary bragging rather than simple aspiration. At the same time, make sure the destination you've chosen is one that makes sense in the context of a college essay. Maybe what you really want is a ticket to the potato chip factory; however, this essay might not be the best place to elaborate on this imagined possibility. While you can of course choose a whimsical location, you need to be able to ground it in a real vision of the kind of person you want to become. Don't forget who your audience is! College admissions officers want to find students who are eager to learn. They also want to be exposed to new thoughts and ideas (and not just new potato chips). #3: Flesh It Out Once you've picked a destination, it's time to consider the other components of the question: what are you going to do once you reach your destination? What will happen there? Try to think of some key messages that relate back to you, your talents, and your goals. #4: Ground Your "Journey" in Specific Anecdotes and Examples The way this question is framed is very abstract, so it's important you ground your thoughts about your destination (whether it's more straightforward or more creative) in concrete anecdotes and examples that show you're thoughtful, engaged, passionate, and driven. This is even more important if you go the creative route and are writing about an unusual location. If you don't keep things somewhat grounded in reality, your essay could come across as frivolous. Make sure you make the most of this chance to share real-life examples of your desirable qualities. Imagine Eleanor’s essay is about how she wants a ticket to Starfleet Academy (for the uninitiated, this is the fictional school in the Star Trek universe where people train to be Starfleet officers). Which essay below conveys more about her potential as a student? Version 1 My ticket is to Starfleet Academy. There, I would train to become part of the Command division so I could command a starship. Once I was captain of my own starship, I would explore the deepest reaches of space to interact with alien life and learn more about the universe. Version 2 I've loved Star Trek since my dad started playing VHS copies of old episodes for me in our ancient VCR. So if I could have a ticket to anywhere, it would be to Starfleet Academy to train in the command division. I know I would make a superb command officer. My ten years of experience in hapkido have taught me discipline and how to think on my feet. Working as a hapkido instructor in my dojo the past two years has honed my leadership and teaching qualities, which are essential for any starship commander. Additionally, I have the curiosity and sense of adventure necessary for a long career in the unknown reaches of space. Right now, I exercise my thirst for exploration through my photography blog. Using my DSLR camera, I track down and photograph obscure and hidden places I find in my town, on family trips, and even on day trips to nearby cities. I carefully catalogue the locations so other people can follow in my footsteps. Documentation, after all, is another important part of explor ing space in a starship. Both versions communicate the same things about the imagined destination, but the second essay does a much better job showing who Eleanor is as a person. All we really learn from the first excerpt is that Eleanor must like Star Trek. We can also infer that she probably likes leadership, exploration, and adventure, since she wants to captain a starship. But we don't really know that for sure. Admissions officers shouldn't have to infer who you are from your essay- your essay should lay it out for them. In the second essay, on the other hand, Eleanor clearly lays out the qualities that would make her a great Command officer, and provides examples of how she exemplifies these qualities. She ties the abstract destination to concrete things from her life such as hapkido and photography. This provides a much more well-rounded picture of what Eleanor could bring to the student body and the school at large. Eleanor just wants to explore the final frontier. ApplyTexas Topic C Essay Ideas I've come up with some sample essay ideas for the two different approaches to this prompt. Possibility 1: Your Concrete Goals Describe your goal to pursue a particular academic field or career and discuss how specific classes and/or extracurricular activities ignited that passion Discuss how your plans to pursue politics, project management, or another leadership role were fostered by an experience of leadership (this could be a straightforward leadership position in a club or job, or a more indirect or unplanned leadership experience, such as suddenly having to take charge of a group) Discuss how your desire to teach or train in the future was sparked by an experience of teaching someone to do something (e.g., by being a tutor or by helping a sibling deal with a particularly challenging class or learning issue) Describe your goal to perform on stage in the future and discuss how your past experiences of public creativity (e.g., being in a play, staging an art show, performing an orchestra, being involved in dance, etc.) led you to this goal Possibility 2: Creative/Abstract Destination What would you do if you could visit the world of a favorite childhood book or television series? What qualities does that show about you? Is there a relative or friend you would like to visit with your ticket? Is there a particular historical period you would like to time-travel to? Is there a destination you've always wanted to go to? Remember to tie your imaginative destination to concrete details about your special qualities! A future as a driving coach for motorcoach drivers was a no-brainer for the founding member of the homonym club. Dissecting ApplyTexas Essay Topic D If you're applying to one of several fine arts fields, you might have to write this essay. The Prompt Personal interaction with objects, images and spaces can be so powerful as to change the way one thinks about particular issues or topics. For your intended area of study (architecture, art history, design, studio art, visual art studies/art education), describe an experience where instruction in that area or your personal interaction with an object, image or space effected this type of change in your thinking. What did you do to act upon your new thinking and what have you done to prepare yourself for further study in this area? What’s the Prompt Asking? If you’re applying to study architecture, art, or art history, one of the essays you will likely have to write is this one. This essay topic is trying to ask as broadly as possible about an experience with art that has moved you in some way. This means that your options for answering the question are quite varied. So what are the two different parts of this prompt? Let's take a look. Part 1: Observation and Reaction Think of a time you experienced that blown-away feeling when looking at something man-made. This is the reaction and situation the first part of the essay wants you to recreate. The prompt is primarily interested in your ability to describe and pinpoint exactly what quality made you stop in your tracks. The huge set of inspiring object options the prompt offers tells us that your taste level won't be judged here. You can focus on a learning experience, which includes both classes and extracurricular activities, or you can focus on a direct experience in which you encountered an object or space without the mediation of a class or teacher. The only limit to your focus object is that it is something made by someone other than you. Your reaction should be in conversation with the original artist- not a form of navel-gazing. The key for this part of the essay is that your description needs to segue into a story of change and transformation. What the essay topic is asking you to show isn’t just that you were struck by something you saw or learned about, but that you also absorbed something from this experience that impacted your own art going forward. When you see the Angkor Wat Temple, you can't help but be psyched that at least humans haven't wasted all their time on earth. Part 2: Absorption This brings us to the second part of the essay prompt: this is where you need to move from the past into the present, and then at least gesture meaningfully toward the future. It’s one thing to look at a piece of art, such as a sculpture or a form of architecture, and feel moved by its grace, boldness, or vision. But it’s a sign of a mature, creative mind to be able to take to heart what is meaningful to you about this work and then transmute this experience into your own art. This essay wants to see that developing maturity in you; therefore, you should explain exactly how your own creative vision has changed after this meaningful encounter you've described. What qualities, philosophy, or themes do you now try to infuse into what you create? More importantly, this essay prompt asserts that being affected by something once isn’t enough. That’s why in this second part of the topic you also need to explain what you’ve been doing to keep having similarly moving encounters with other creative works. You have some choice, too, when it comes to answering, "What have you done to prepare yourself for further study in this area?" For example, you could describe how you’ve sought out other works by the same artist who moved you the first time. Or you could describe investigating new media or techniques to emulate something you saw. Or you could discuss learning about the period, genre, school, or philosophical theory that the original piece of art comes from in order to give yourself a more contextualized understanding. What Are Readers Hoping to Learn About You? If you’re planning an academic career in the visual arts or architecture, then you’re entering a long conversation started by our cave-painting ancestors and continuing through every human culture and society since. This essay wants to make sure that you aren’t creating art in a vacuum and that you have had enough education and awareness to be inspired by others. By demonstrating how you react to works that move you- not with jealousy or dismissal but with appreciation and recognition of another’s talent and ability- you're proving that you're ready to participate in this ongoing conversation. At the same time, this essay is asking you to show your own creative readiness. Describe not only the work you have produced but also your ability to introduce new elements into that work- in this case, inspired by the piece you described. This way, you can demonstrate that you aren’t a one-note artist but are mature enough to alter and develop what you make. Inspired by Michaelangelo's supposed advice to just "chip away the marble that isn't the sculpture," I will now write my essay by just not using the words that aren't supposed to be on the page. How Can Your Essay Give Them What They Want? What are some best practices for teasing out the complexities of art in written form? Here are some helpful tips as you brainstorm and write your essay. #1: Pick One Piece of Art or Learning Experience Once you’ve chosen between these two contexts, narrow down your selection even further. If you're writing about an educational encounter, don’t forget that it can come from an informal situation as well. For example, you could write about something you learned on your own from a documentary, museum visit, or art book. If you're writing about a direct experience with art, don't necessarily fixate on a classical piece. Alternatively, you could discuss a little-known public sculpture, a particularly striking building or bridge you saw while traveling, or a gallery exhibition. Whatever you end up writing about, make sure you know some of the identifying details. You don’t need to know the answers to all the following questions, but do your best to research so you can answer at least two or three of them: Who is the artist? Where is the piece on display? What kind of work is it? With what materials was it made? When was it made? #2: Figure Out Why You Were Struck by This Particular Work The make-it-or-break-it moment in this essay will be your ability to explain what affected you in the object you're writing about. Why is it different from other works you’ve seen? Do you think it (or you) was in the right place at the right time to be moved by it, or would it have affected you the same way no matter where or when you saw it? Did it speak to you because it shares some of your ideals/philosophies/tastes, or because it was so different from them? Be careful with your explanation since it can easily get so vague as to be meaningless or so obscure and "deep" that you lose your reader. Before you start trying to put it down on paper, try to talk out what you plan to say either with a friend, parent, or teacher. Do they understand what you’re saying, and do they believe you? #3: Make a Timeline of Your Own Creative Works When you think about what you've been making or thinking about making during your high school career, what is the trajectory of your ideas? How has your understanding of the materials you want to work with changed? What about the message you want your works to convey? Or the way you want your works to be seen by others? What is the reason you feel compelled to be creative? Now that you’ve come up with this timeline, see whether your changes in thought overlap with the art experience you're planning on describing. Is there a way you can combine what was so exciting to you about this work with the way you’ve seen your own ideas about art have evolved? #4: Use a Mix of Concreteness and Comparisons in Your Description Just as nothing ruins a joke as explaining it does, nothing ruins the wordless experience of looking at art as talking it to death does. Still, you need to find a way to use words to give the reader a sense of what the piece that moved you actually looks like- particularly if the reader isn't familiar with the work or the artist that created it. Here is my suggested trick for writing well about art. First, be specific about the object. Discuss its colors, size, what it appears to be made of, what your eye goes to first (bright colors vs darker, more muted ones, for example), what it is representative of (if it’s figurative), where it is in relation to the viewer, whether or not you can see marks of the tools used (such as brush strokes, scrapes from sculpting tools, etc.). Second, step away from the concrete and get creative with language by using techniques such as comparative description. Use your imagination to create emotionally resonant similes. Is there a form of movement (e.g., flying, crawling, tumbling) that this piece feels like? Does it remind you of something from the natural world (e.g., a falling leaf, a forest canopy being moved by wind, waves, sand dunes shifting)? If the work is figurative, imagine what has been happening just before the moment in time it captures. What happened just after this point? Using these kinds of non-literal descriptors will let your reader understand both the actual physical object and its aesthetic appeal. The Stormtrooper's hypnotic performance was like plunging into a diamond-studded Sarlacc pit to be slowly digested over a thousand years by disco music. Want to write the perfect college application essay? Get professional help from PrepScholar. Your dedicated PrepScholar Admissions counselor will craft your perfect college essay, from the ground up. We'll learn your background and interests, brainstorm essay topics, and walk you through the essay drafting process, step-by-step. At the end, you'll have a unique essay that you'll proudly submit to your top choice colleges. Don't leave your college application to chance. Find out more about PrepScholar Admissions now: Dissecting the UT and Texas AM Short Answer Prompts Both UT Austin and Texas AM require short answers as part of the freshman application. For UT, some are required by all applicants, while others are required by those applying to certain majors or departments. For AM, engineering applicants must submit an additional short answer. We'll go over the UT Austin prompts followed by the Texas AM prompt. UT Austin Short Answer Prompts UT Austin requires three short answers from all freshman applicants and also offers an optional prompt. Each short answer should be no more than 250-300 words, or one paragraph. Short Answer 1: Why are you interested in the major you indicated as your first-choice major? Short Answer 2: Leadership can be demonstrated in many ways. Please share how you have demonstrated leadership in either your school, job, community, and/or within your family responsibilities. Short Answer 3: Please share how you believe your experiences, perspectives, and/or talents have shaped your ability to contribute to and enrich the learning environment at UT Austin, both in and out of the classroom. Optional Short Answer: Please share background on events or special circumstances that may have impacted your high school academic performance. If you're applying to art and art history, architecture, nursing, or social work, you'll need to submit the following in addition to your short answers above: Art and Art History In 500 words or less, please tell us about a meaningful way in which an artwork, or artist, has changed your life. How has this prompted your ambitions for a life in the arts? Architecture What role has creativity played in your education? What are the ways you explore and express your creativity? Nursing If applying first-choice, submit responses to the following short answer prompts: Discuss the factors that have influenced your desire to pursue a career in Nursing. How have your academic and extracurricular activities prepared you to pursue a degree in Nursing? Social Work Discuss the reasons you chose Social Work as your first-choice major and how a Social Work degree from UT will prepare you for the future. What Are These UT Austin Short Answer Prompts Asking? Obviously, these short answer prompts are all asking very different things, but they do have some similarities in terms of their overall goals. The first set of prompts basically want to know what you can offer UT Austin and why you'd be a great fit as a student here. They also want to know why you chose UT Austin and your specific major. In other words, all these prompts essentially work together as a "Why This College?" essay. For the major-specific prompts, you're being asked two basic things: How have your relevant experiences up to this point led you to want to study this particular field (i.e., art/art history, architecture, nursing, or social work)? What do you plan on doing with your degree from UT Austin? How Can You Give UT Austin What They Want? Admissions officers will be looking for evidence that you're genuinely interested in the school, the major you've chosen, and the career you want to pursue. Make sure to identify features of the program that appeal to you. In other words, why UT Austin? What makes you a good fit here? Be as specific as possible in your responses. Since you won't have much room to write a lot, try to focus on a particular anecdote, skill, or goal you have. Admissions officers also want to see that you have an aptitude for your chosen career path, so if you have any relevant work, research, or volunteer experience, they definitely want to know this! It's OK to take a broad view of what's relevant here. Finally, they're looking for individuals who have clear goals as well as a general idea of what they want to do with their degree. Are you interested in working with a specific population or specialty? Why? What led you to this conclusion? Or maybe instead of writing short answers, you could just send them this selfie. Texas AM Short Answer Prompt All engineering applicants to Texas AM must submit a short answer to the following prompt: Describe your academic and career goals in the broad field of engineering (including computer science, industrial distribution, and engineering technology). What and/or who has influenced you either inside or outside the classroom that contributed to these goals? What's This Texas AM Short Answer Prompt Asking? This prompt wants to know two essential things: What are your future goals for your specific field of interest (i.e., the kind of engineering field you want to go into or are considering going into)? What environmental or external factors (such as a person/mentor, a volunteer experience, a paper or book you read, etc.) contributed to your development of these goals? How Can You Give Texas AM What They Want? What admissions officers want to know here is simply what your biggest engineering ambition is and how you came to have this goal. Since you don't have a ton of room to write your short answer, you'll want to be as specific as possible. Admissions officers want to see that you have a clear future in mind for what you want to do with your engineering degree. For example, do you plan to go on to a PhD program? Why? Do you have a particular career in mind? In addition, make sure to specify the main inspiration for or motivation behind this goal. For instance, did you have a high school teacher encourage you to study engineering? Or perhaps you decided on a whim to take a computer science class, which you ended up loving. Remember that the inspiration for your engineering goals doesn't have to be limited to something school-related. If you get stuck, think broadly about what initially got you interested in the field. Finally, tell a story with this short answer. Admissions officers want to see the clear connection between what inspired you and why you've decided to pursue engineering as a major and career. Don't just state that something made you interested in engineering and that's it. What specifically motivated you to pursue this field and career path? Don't be afraid to get personal, as this will show the admissions committee that you're truly passionate about the major. The thinking doesn't end here for transfer students. Briefly: ApplyTexas Essay Topic E (Transfer Students) US transfer students and international transfer students must typically submit an additional essay on the following prompt (or must submit an essay on either Prompt C, D, or E). The Prompt Choose an issue of importance to you- the issue could be personal, school related, local, political, or international in scope⠁  - and write an essay in which you explain the significance of that issue to yourself, your family, your community, or your generation. What's the Prompt Asking? This prompt, which targets transfer students, essentially wants to know what hardship, challenge, or social issue has affected you on a personal level (or a larger group you're part of) and why you think this particular thing is so important to you. For example, maybe you identify as LGBTQIA+ and have personally experienced discrimination in your local community due to your sexual orientation and/or gender identity. Or perhaps you grew up in a wealthy family but have begun to see recently how widespread the issue of homelessness really is and now are making a more conscious effort to find ways to remedy this problem in your own community. The issue you choose doesn't have to relate to a wider social issue; it could be a learning disability you have, for instance, or the fact that you no longer share the same religious beliefs as does your family. The most important part of this question is the connection between the issue and yourself. In other words, why is this issue so important to you? How has it affected your life, your goals, your experiences, etc.? How Can Your Essay Give Them What They Want? This essay is a way for admissions officers to get to know you and what matters to you personally on a much deeper level than what some of the other essay topics allow, so don't be afraid to dive into topics that are very emotional, personal, or special to you. Furthermore, be sure to clearly explain why this particular issue- especially if it's a broader social issue that affects many people- is meaningful to you. Admissions officers want to know about any challenges you've faced and how these have positively contributed to your own growth as a person. The Bottom Line: Tips for Writing ApplyTexas Essays The ApplyTexas application contains four essay prompts (Topics A, B, C, and D), with different schools requiring different combinations of mandatory and optional essays. There are also short answer prompts for UT Austin and Texas AM, as well as a Topic E for transfer students. One way to keep these three similar-sounding essay topics (A, B, and C) separate in your mind is to create a big-picture category for each one: Topic A is about your outside Topic B is your inside Topic C is about your future Now, let's briefly summarize each essay topic: Essay Topic A Overview: Wants you to describe any unique experiences you've had as a high school student and how these have shaped who you are as a person Tips: Pick a specific aspect of your environment Describe how it made you special Describe the setting, stakes, and conflict resolution Add details, description, and examples Essay Topic B Overview: Offers a chance to describe a defining trait and how it fits into the larger vision of you Tips: Define the core message. Fit that core message of your into the larger picture. Show things about yourself, don’t tell. Watch your tone to make sure you show your great qualities without seeming narcissistic, boring, glib, or self-aggrandizing. Essay Topic C Overview: Asks you to describe "where you are going," in either a literal, goal-oriented sense or a more imaginative sense. Tips: Pick where you’re going, but don’t over- or under-reach Flesh out your destination. How does it relate back to you? Ground your â€Å"journey† in specific anecdotes and examples Essay Topic D Overview: Wants you to describe being affected by a work of art or an artistic experience to make sure that you are ready to enter a fine arts field Tips: Pick one piece of art or one specific experience of learning about art Figure out exactly why this work or event struck you Examine your own work to see how this artwork has affected your creativity Use a mix of concrete descriptions and comparisons when writing about the piece of art Short Answer Prompts Overview: Specific to UT Austin applicants; art/art history/architecture/nursing/social work applicants to UT Austin; and engineering applicants to Texas AM Tips: Describe your relevant experiences and interests up to this point Describe what about the program appeals to you and how you will use your degree (i.e., your future goals) Treat the required UT Austin prompts as parts of a "Why This College?" essay Essay Topic E (Transfer Students) Overview: Specific to US and international transfer applicants Tips: Pick an issue that means a lot to you and has had a clear effect on how you see yourself Emphasize how this issue or how you've treated this issue has ultimately had a positive impact on your personal growth What's Next? Curious about the other college essay choices out there? If your target college also accepts the Common Application, check out our guide to the Common App essay prompts to see whether they would be a better fit for you. Interested to see how other people tackled this part of the application? We have a roundup of 100+ accepted essays from tons of colleges. Stuck on what to write about? Read our suggestions for how to come up with great essay ideas. Working on the rest of your college applications? We have great advice on how to find the right college for you, how to write about your extracurricular activities, and how to ask teachers for letters of recommendation. Want to improve your SAT score by 160 points or your ACT score by 4 points? We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now: