Essay on The Reality of Television - 4229 Words

The Reality of Television Through the years, many of us have watched as celebrity couples have come together and then grown apart before our very eyes. It has become part of the American culture to be informed of what almost every celebrity icon is doing, and who they are with at the moment. Couples that were once said to be invincible proved everybody wrong, and let the pressure of being famous take over their lives. Though some couples do stay together, most tend to fall under the pressure of the media and break up. Couples such as Kate Winslet and Jim Threapleton, Tom Cruise and Nicole Kidman, and the famous Jennifer Lopez and Ben Affleck are good examples of relationships that have failed as a result of the media. Kate Winslet†¦show more content†¦Although many celebrities are usually with someone who is just a famous, sometimes there are exceptions. For instance, when Jennifer Lopez dated one of her backup dancers, the divorce papers said that the media was too much to handle for the husband. So the marriage was broken. Proving that sometimes, fame is too much to handle, even for love. Though a lot of celebrity couples do not last there are always the exceptions to the rule. For example, Jennifer Aniston and Brad Pitt, Catherine Zeta-Jones and Michael Douglas, and Courtney Cox and David Arquette have proved the media wrong. All of these couples have been together for three years or more and are still going strong. These couples have learned what is important to them and what needs to be done for a relationship to make it last. Though some may disagree with what has been said, I believe that it makes perfect sense. If a couple has media around them all the time and are always having to worry about what people are saying or what newspaper articles are writing it could drive a person crazy. I believe that celebrities need to figure out what they want before they rush into a commitment that may not last longer than two weeks. Real Love Exists, Just Not on T.V. In today’s media driven society, the impacts that radio and television have on people and their daily lives are tremendous. People are attracted to these forms of media because they are entertaining, however, inShow MoreRelatedThe Reality Of Reality Television936 Words   |  4 PagesThe reality show phenomenon Have you ever wondered what attracts millions of Americans each week to watch this cultural phenomenon know as reality television? It first started in 1948 when Allen Funt created a TV series called Candid Camera, this is the first known reality television show series. â€Å"Reality television episodes have increased up to 57% of all television shows that can be found on your TV guides† (Shocking). Big Brother was one of the first successful and most viewed reality televisionRead MoreThe Reality Of Reality Television882 Words   |  4 Pages What is it about these reality shows such as: Keeping Up with the Kardashians, Bad Girls Club, and The Real Housewives that we cannot stop watching? After watching reality shows like this, it leaves people craving the next episode of the next week. Reality television producers are exploiting people by giving the public a â€Å"sense† of reality but not the real version of it, but rather exploit people and use stereotypes to make money for entertainment. The specific points of this argumentRead MoreThe Reality Of Reality Television991 Words   |  4 PagesWe see content on television every day either to see the news, watch a movie, series or any program we would like to watch. Television give us a different and visually perfect way of entertainment. Reality television is a genre of television which seems to be unscripted showing actions of â€Å"real life†. The viewer sees the reality shows for entertainment but neither the pressure, competitiveness nor loneliness that lives in imagines. To be real -time and people- admiration from viewers, thinking thatRead MoreThe Reality of Reality Television1699 Words   |  7 PagesThe Reality of Reality Television Jacqueline Knudsen ENG122: English Composition II Jenna Fussell February 2, 2013 The Reality of Reality Television Have you ever set there watching your favorite reality television show and wondered what effects it could have on you, your family or your friends? Truth is most people do not think about the effects television shows can have before watching them or allowing their children to watch them. ThisRead MoreThe Reality Of Reality Television927 Words   |  4 PagesBehind the Reality of Reality TV There are many different opinions when the subject of reality television is discussed. Although reality television shows are thought to be negative they really are just mindless entertainment. Many can argue that these shows are misleading and disturbing. On the other side of this, people merely use these shows for entertainment and allow people to forget about stress in their lives. The cause of these different opinions is a result of different age, gender, religionRead MoreThe Reality Of Reality Television1499 Words   |  6 PagesAgainst Reality TV For close to a decade, the ethics behind the existence of reality TV have been questioned. While there are ardent viewers of reality TV, researchers and other scholars disapprove them, and claim that the world would have been in a better place. Reality TV shows, especially in America, are extremely profitable to media owners, and this has increased their popularity in the recent years. The main target audience for these shows are teenagers and women, who spend a lot of time discussingRead MoreThe Reality Of Reality Television1511 Words   |  7 PagesReality TV is defined as television programs in which real people are continuously filmed, designed to be entertaining rather than informative.(Dictionary) As we all know, in today s world we are presented with numerous Reality TV Show such as Keeping up With the Kardashians, Basket wives and The Real Housewives of Miami. These shows give a false message to their viewers of what is reality and what is purely entertainment. Many reality programs create an artificial environment for the show thatRead MoreThe Reality Of Reality Television Essay1287 Words   |  6 PagesReality television is now one of the most consumed television genres broadcasted to the general public. Reality television has become more about mindless watching and creating the most unrealistic environment possible, rather than creating a show for an important purpose. Today, shows like Beauty and the Geek, Big Brother, and every other reality show fit into this mold, but when viewed critically lessons appear. In the case of TV today, reality shows depict an altered reality because of the unrealisticRead MoreReality Television : Is It Reality?849 Words   |  4 PagesIs it Reality? Pop culture is popular culture that dominates a society at a point in time. Today, reality television is a part of the society’s popular culture (Johnson 289). The question is why? Reality television is a genre of television programming that focuses on members of the public living in conditions made by the creator, and displays how people are intended to behave in everyday life (Johnson 290). Reality television is debasing and should be strictly controlled, if not banned altogetherRead MoreThe Reality Of Reality Television Essay1697 Words   |  7 PagesReality television has taken off over the past few years bringing shows to the airwaves such as the Bachelor and Breaking Amish. One of the more successful reality television shows, which is going off the air after this season, is Duck Dynasty. The show features a cast of redneck white males who have created a fortune making handmade duck calls. Their wives are the typical stay at home moms who cook and clean the house, or as Uncle Si would say, wifely duties. The show is shot in West Monroe, Louisiana

Rip Van Winkle and American Dream Essay - 662 Words

In Rip Van Winkle, Irving shows his doubts the American Identity and the American dream. After the Revolutionary war, American was trying to develop its own course. They were free to govern their own course of development; however, some of them had an air of uncertainties on their own identity in this new country. Irving was born among this generation in the newly created United States of America, and also felt uncertainty about the American identity. Irving might be the writer that is the least positive about being an American. The main reason for this uncertainty is the new born American has no history and tradition while the Europe has a great one accumulated for thousands of years. Therefore, in order to solve this problem, Irving†¦show more content†¦After seeing all of these changes, at first Rip doubts his own identity, especially when he sees his son who is a precise counterpart of himself. However, before long, he resumes his old walks and habits, because he doesnt compelled to change himself into a post Revolutionary American. Since it never happens as an event in his life, it makes no drastic change in Rips life. Because he has no indent to fit in the new society to be who he has to be at the new age, he tries to retreat or stay in the past which is what the Americans need to lead their cultural life. For Irving, he doesnt want to an American who doesnt know who he is, but no past and no history means no American identity. He might want to recover the lost past cut by the revolutionary war, but for most people going back to the past is like going back to the embrace of Dame Van Winkle who can symbolize British government controlling over the Americans and the Rip Van Winkle. Just as Rip Van Winkle wants to escape his overbearing wife, the Americans also want to free from the control of the tyranny of England. Rip expression anxiety of identity, can compare to other people who have gone through similar transitions. Most people have faced that transition optimistically, butShow MoreRelated Rip Van Winkle and the American Dream Essay645 Words   |  3 PagesIn Rip Van Winkle, Irving shows his doubts in the American Identity and the American dream. After the Revolutionary war, America was trying to develop its own course. They were free to govern their own course of development; however, some of them had an air of uncertainties on their own identity in this new country. Irving was born among this generation in the newly created United States of America, and also felt uncertainty about the American identity. Irving might be the writer that is the leastRead More Rips Character and Symbolism in Washington Irvings Rip Van Winkle845 Words   |  4 PagesCharacter and Symbolism in Washington Irvings Rip Van Winkle Rip Van Winkle has been a well-known story told throughout time. There is not a doubt that as a child, many of you heard the words of Washington Irvings famous tale of the man who slept for twenty years. Nor can one forget the elves that Rip Van Winkle spent the night with in the amphitheater. Like many stories, Irvings Rip Van Winkle has been told so many times throughout American history that it has lost its original purposeRead MoreAnalysis Of The Slave Mother1176 Words   |  5 Pagesorg/poems/51977/the-slave-mother-56d23017ceaad. Accessed 4 Sept. 2017. Frances Harper is a respected American figure who wrote works regarding abolition and educational equality. As the child of two free black parents, she had a passionate view on racial equality. After seeing her help slaves escape through the Underground Railroad and publish a myriad of anti-slavery newspapers, people began to deem her as the mother of African American journalism. Her poem The Slave Mother depicts the relationship between an enslavedRead MoreEssay on Rip Van Winkle1682 Words   |  7 PagesThe characters in Rip Van Winkle and Young Goodman Brown written respectively by Washington Irving and Nathaniel Hawthorne leave their individual communities and return with radically different perspectives (of their current lives) that change their attitudes and way of life in the remaining of their lives. Both stories are set in early American villages, Young Goodman Brown takes place in the 1700’s New England puritan settlement while Rip Van Winkle takes place over 100 ye ars later in an EnglishRead MoreTradition and Revolution in Rip Van Winkle: An Analysis1643 Words   |  7 PagesAn Analysis of Tradition and Revolution in Rip Van Winkle Washington Irvings Rip Van Winkle is a tale that he wrote after an old traditional European story. Irving situates it in America before and after the Revolutionary War and describes Rip as a man whose only desire in life is to get away from petticoat tyranny meaning his wife. However, Rip may also be seen as a traditional figure of simplicity who is just as content to be a subject of the king as he is to be a subject of the PresidentRead MoreRip Van Winkle by Washington Irving Essays755 Words   |  4 PagesRip Van Winkle by Washington Irving When superficially read, Washington Irvings short story Rip Van Winkle seems to be a simple tale of an unhappily married man whose happy-go-lucky, carefree attitude gains him loving adoration from the village women, children, and dogs; but only scorn from his wretched wife. However, when read more closely, the story takes on an entirely different meaning. Through his constant references to Dame Van Winkle and her turbulent relationship with Rip, IrvingRead MoreA Brief Look at Washington Irving1441 Words   |  6 Pagesdevelopment of short stories. He was the first author to sell his stories abroad other than America. Washington Irving was born and raised in New York City on April 3, 1783, and he was the youngest of eleven children. Washington Irving was the first American to make a living as an author during his career in the early 1800’s. His short stories left a lasting and of most influential work. Irving’s short stories and poems were one of the first folk stori es wrote and are still read about today. WashingtonRead More Comparing the Hero in Fall of the House of Usher, Rip Van Winkle, and May-Pole of Merry Mount1600 Words   |  7 PagesThe Romantic Hero in Fall of the House of Usher, Rip Van Winkle, and May-Pole of Merry Mount Hero n. a man of distinguished courage or ability, admired for his brave deeds and noble qualities. Though this is the definition of hero according to Random House Webster’s Dictionary, the Romantic interpretation of hero is quite different. A Romantic hero is usually somewhat innocent and carefree, separate from the masses, and is almost always on some type of journey. This hero is idealisticRead More The Search for America in Rip Van Winkle and The Legend of Sleepy Hollow3267 Words   |  14 PagesThe Search for America in Rip Van Winkle and The Legend of Sleepy Hollow      Ã‚  Ã‚  Ã‚   In the early to mid-1800s, Washington Irving was an immensely popular writer heralded as one of the great American writers.   Irvings importance lies especially in Rip Van Winkle and The Legend of Sleepy Hollow, the sketches in which he creates the vision of the alternate America(n).   His critique of American society through his main characters-Rip and Ichabod-and the towns in which they live gives shapeRead More Prominence of Desire and Loss in Romantic Literature Essay2886 Words   |  12 Pagesattitudes to art and human creativity that dominated much of European culture in the first half of the 19th century, and that has shaped most subsequent developments in literature--even those reacting against it† (Baldick). Though the time period that American Romanticism spans is rather vast and many of the literary works that spark out of this movement are unique in themselves, various unifying elements are present in these texts that categorize them as Roman tic works. These elements, sometimes referred

Contemporary approaches to marketing free essay sample

This tutorial letter should be read in conjunction with the my Studies @ Unisa brochure. As the honours subjects are offered online, it is absolutely essential that you register for and use myUnisa (see the my Studies @ Unisa brochure for details) as well as registering for your myLife email address, as this will give you direct access to important information, enable you to receive communication from Unisa, and allow you to perform tasks such as updating your personal information, submitting assignments, confirming receipt of assignments, obtaining assignment marks, obtaining examination time tables and results, joining online discussion forums and many more. 1 SUBJECT SPECIFIC STUDY PLAN Dear Contemporary Marketing Issues Student We are pleased to welcome you to this subject (MNM4801 – Contemporary Marketing Issues) in the B Com Honours degree and hope that you will find it both interesting and rewarding. We shall do our best to make your study of this subject successful. You will be well on your way to success if you start studying early in the semester and resolve to do the assignment(s) properly. You will receive a number of tutorial letters during the year. A tutorial letter is our way of communicating with you about teaching, learning and assessment. Tutorial Letter 101 – this tutorial letter – contains important information about the scheme of work, resources and assignments for this subject. We urge you to read it carefully and to keep it at hand when working through the study material, preparing the assignment(s), preparing for the examination and addressing questions to your lecturers. You will also receive TL 301 BECHONB/2014 at the start of your year. Please TL301 in combination with this Tutorial Letter 101 as it gives you an idea of generally important information when studying at a distance and within a particular College. In Tutorial Letter 101, you will find the assignments and assessment criteria as well as instructions on the preparation and submission of the assignments. This tutorial letter also provides all the information you need with regard to the prescribed study material and other resources and how to obtain it. Please study this information carefully and make sure that you obtain the prescribed material as soon as possible. We have also included certain general and administrative information about this subject. Please study this section of the tutorial letter carefully. From the onset we would like to point out that you must read all the tutorial letters you receive during the year immediately and carefully, as they always contain important and, sometimes, urgent information. We hope that you will enjoy this subject and wish you all the best! 2 MNM4801/101 2 PURPOSE AND OUTCOMES OF THIS SUBJECT 2. 1 Purpose of this subject The purpose of the learning is to provide the student with relevant competencies (knowledge, skills, norms and values) in order to interpret and apply fundamental marketing principles within the context of contemporary issues that currently impact on the world of marketing. 2. 2 Learning outcomes After completing this subject, you should be able to: †¢ Identify the key contemporary marketing issues that affect business today †¢ Discuss each of these marketing issues in detail, highlighting the key factors that you would need to be concerned with †¢ Explain the strategies that you would develop to address each of these issues †¢ Incorporate your marketing responses to these issues into your overall marketing plan 3 LECTURER AND CONTACT DETAILS I am the lecturer for this subject and my name is Neels Bothma. My contact details are: Address: AJH van der Walt Building, Office number: 3-13 Tel: (012) 429 8303 Fax: (012) 429 3759 [emailprotected] ac. za Please note that you should only contact me for ACADEMIC enquiries, that is, enquires about the content of the subject. Administrative enquiries concerning fees, receipt of assignments, examination dates, etc. should be directed to the relevant administrative departments as indicated below: Communication with the administrative departments of the University If you need to contact the University about matters not related to the content of this subject, please consult the booklet my Studies @ Unisa that you received with your study material. This booklet contains information on how to contact the University. Please note that all administrative enquiries should be channelled to the correct department. The details are as follows: Student admissions and registrations Student assessment administration for assignments Student assessment administration for examination Despatch: Study material Finance ICT (myUnisa myLIfe) [emailprotected] ac. za [emailprotected] ac. za [emailprotected] ac. za [emailprotected] ac. za [emailprotected] ac. za [emailprotected] ac. za [emailprotected] ac. za Also study TL 301 BECHONB/2014 for further contact information. 3 MNM4801/101 4 SUBJECT RELATED RESOURCES 4. 1 Prescribed material for this subject Please note that there is no prescribed textbook for this subject, or any study guide. You will be required to access a number of online articles that you will be expected to read as part of your studies. These ‘readings’ will address the major topics covered in this subject. You will, however, receive a number of tutorial letters during the semester outlining the links to these readings and incorporating some additional comments as well as tasks and assignments that you need to complete. All tutorial letters will be made available to you electronically on myUnisa. It is imperative that you visit myUnisa as soon as possible and register with the service. Once registered, you will be able to access the next in the series of tutorial letters (TL 102) which will outline exactly what we expect of you as well as providing you with the first of your compulsory assignments (no. 1). 4. 2 Inventory letter At the time of registration, you will receive an inventory letter that will tell you what you have received in your study package and it will also show items that are still outstanding. Check the study material that you have received against the inventory letter. You should have received all the items listed in the inventory, unless there is a statement like ‘out of stock’ or ‘not available. If any item is missing, you can the instructions on the back of the inventory letter to obtain the missing items. However, as this subject is available almost entirely online, you can access any missing study material via myUnisa – see below. PLEASE NOTE: Your lecturers cannot help you with missing study material. Please contact the University – see Tutorial Letter 301 BECHONB/2014. As we have already mentioned, apart from Tutorial Letters 101 and 301, you may also receive a number of tutorial letters during the semester (TLs102 onwards). These tutorial letters will not necessarily be available at the time of registration. As soon as they are available, they will be accessible on myUnisa and an announcement will be placed to this effect. 5 STUDENT SUPPORT SERVICES FOR THE SUBJECT For information on the various student support systems and services available at Unisa, please consult the BECHONB tutorial letter. VERY IMPORTANT: MYLIFE E-MAIL ADDRESS Irrespective of whatever e-mail address you provided Unisa upon registration, Unisa will ONLY communicate with you using the myLife e-mail address which is based on your student number. This email address remains with you for life. You MUST use this email address to view any correspondence from Unisa, otherwise you will NOT receive any communication from Unisa. To register for the myLife email account, visit this web page: http://mylife. unisa. ac. za 5. 1 myUnisa Honours students are expected to have access to the internet and the web. All your tutorial letters and related materials and communications, will be made available to you via myUnisa. Unisa does make computers available to students at the main campus and at branches. The myUnisa learning management system is Unisas online campus that will help you to communicate with your lecturers, with other students and with the administrative departments of Unisa – all through the computer and the web. 4 MNM4801/101 TO REITERATE: We use myUnisa to communicate with our students, so it is advisable that you register with this service as quickly as possible and visit myUnisa regularly to keep abreast of new developments or changes. Think about checking myUnisa for any communication from the lecturer/Department before contacting us telephonically, as your query may already have been answered on myUnisa. To go to the myUnisa website, start at the main Unisa website, http://www. unisa. ac. za, and then click on the â€Å"Login to myUnisa† link on the right-hand side of the screen. This should take you to the myUnisa website. You can also go there directly by typing in http://my. unisa. ac. za. If you should need to replace any of your study material, you can access this study material on myUnisa. 6 SUBJECT SPECIFIC STUDY PLAN A comprehensive study plan will be provided to you in TL102 outlining what you need to study and when. 7 ASSESSMENTS 7. 1 Assignments and learning Assignments are seen as part of the learning material for this subject. The assignments are provided at the end of the document as Appendix 1 and Appendix 2 – more information on these assignments will be provided in subsequent tutorial letters. At an honours level, we expect you to do a lot more additional reading and research, beyond the basic readings that we have identified for you or that we require you to source on your own. Paying attention to the assessment criteria for each assignment will help you to understand what is required of you more clearly – it will be sent to you in a subsequent TL. General remarks PLEASE NOTE: Enquiries about assignments (for example, whether or not the University has received your assignment or the date on which an assignment was returned to you) must be addressed to the assignment section at [emailprotected] ac. za. You might also find information on myUnisa. Do NOT contact lecturers regarding administrative issues to do with your assignments. SAVE YOUR ASSIGNMENT IN PDF FORMAT! You must submit written assignments electronically via myUnisa and in PDF format. No assignments will be accepted via fax or email. To submit an assignment via myUnisa: †¢ Go to myUnisa. †¢ Log in with your student number and password. †¢ Select the subject. †¢ Click on assignments in the left-hand menu. †¢ Click on the assignment number you want to submit. †¢ Follow the instructions on the screen. 5 MNM4801/101 Compulsory assignments There are TWO compulsory assignments for this subject, both which are in the form of an essay question that you need to complete (the question may have one or more subsections). There are non-negotiable submission deadlines for each of these two assignments and you must submit the first of these assignments if you wish to gain entry to the examination! However, both marks from the two assignments will contribute equally to your year mark. Clearly, if you only submit one assignment, then only that mark will count. 7. 2 Submission dates The submission dates for the assignments are: Assignment 1 2 7. 3 Due date 16 April 2014 22 August 2014 Unique number 767836 848552 Year marks Your year mark, based on the mark obtained for the two compulsory assignments, contributes 20% towards your final mark, while your examination mark contributes 80%. The combined average of your year mark and examination mark must be 50% or higher for you to pass the subject. However, you must obtain a minimum of 40% in the examination, regardless of your year mark. If you obtain less than 40% in the examination your year mark will not be taken into account and you will fail. For example: Assignment mark 01 = 60% Assignment mark 02 = 80% Average mark = 70% (60% + 80% / 2) 30% of the assignment mark = 21% Examination mark = 50% 70% of the examination mark = 35% Final mark = (30% assignment mark) + (70% examination mark) = 21% + 35% = 56% You will need a mark of at least 45% to qualify for a supplementary examination. Refer to your 301 tutorial letter for more information. Subminimum rule: Irrespective of the year mark obtained, a subminimum of 40% must be obtained in the examination. In line with the Unisa assessment policy, your year marks will NOT be taken into account if you obtain less than 40% in the examination. In such an event the mark obtained in the examination will be the final mark. You will therefore not pass a subject if your examination mark is less than 40%. 6 MNM4801/101 7. 3 Assignment queries Enquiries about the receipt of assignments or assignment marks may be directed to the Directorate of Student Assessment Administration (see the my Studies @ Unisa brochure for details). 8 HOW THE EXAMINATION SYSTEM WORKS For general information and requirements as far as examinations are concerned, see the brochure My studies @ Unisa which you received with your study material. 8. 1 Examination admission Examination admission will be granted to all students who submit the first compulsory assignment. Students who do not submit the assignment will NOT be allowed to write the examination. 8. 2 Examination period This subject is offered on a year basis, which means that there is only one registration opportunity each year. The examinations will be written at the end of the year (note – you will submit your examination answers as assignment 3 on 19 January 2015). You will receive more information regarding the examination later. 8. 3 Previous examination papers Given that the exam is in the form of a home-based project, no previous examinations are available for this module. 9 CONCLUDING REMARKS We hope that you will enjoy this subject. We believe it to be a very useful and practical subject. Remember that the subject requires you to work at your studies – the more you do, the more you will get out of your studies. Do not hesitate to contact me if you encounter any academic queries or problems in your studies. We wish you success with your studies. Kind regards CH Bothma Centre for Business Management UNISA 7 MNM4801/101 ASSIGNMENT 1 In your undergraduate studies, you will have addressed many different marketing topics, such as the marketing concept, the marketing mix, marketing research, customer behaviour, public relations, integrated marketing communications, marketing strategy and much more. In this subject, you will be introduced to selected contemporary issues that you, as a marketer, will need to deal with and that may impact on your firm’s marketing efforts directly. These are current issues that may change from time to time, even from year to year. As an example, green marketing – which, according to the American Marketing Association, is the marketing of products that are environmentally safe – is one such contemporary issue. In the past firms have produced products without much care for the environment, but today, consumers are not willing to buy products that are harmful to the environment and this groundswell of environmentally-sensitive consumerism is growing. Companies therefore have to take this issue into consideration and decide how they will adapt to green marketing. They may use safer raw materials, use less energy, use bio-degradable packaging and more. Your assignment is to research, using the web and other sources such as magazine articles, what other contemporary issues (besides for green marketing) may impact on the marketing efforts or firms today. Before we introduce you to the marketing issues we think are important, we first want you to indicate what\ issues you have found to be important – remember, this is an honours subject and we expected independent input from you. We thus expect you to identify at least FIVE contemporary marketing issues that you think are important enough for firms to take into consideration when planning their marketing strategies. Not only should you identify these issues, but we want you to prepare a short essay on each of these issues explaining (a) what are the characteristics or features of each issue that warrants it being taken into consideration from a marketing perspective; (b) what is the likely business impact of each contemporary marketing issue to be (e. g. what problems are marketers likely to face if they do not address these issues and what benefits might they enjoy if they take these issues into consideration in their marketing efforts); and, (c) how they might address these issues in their strategic marketing planning going forward (i. e. briefly indicate what a firm’s marketing response from top management might be in respect of each of the issues in question). Please follow the structure I have asked of you above – if you do not, I will penalise you; if you give greater attention one part of it compared with the other (e. g. you discuss the characteristics in more detail than strategic marketing, then, again, I will penalise you). Try to provide a comprehensive and balanced discussion over all three discussion areas mentioned above. Each of the five issues should be discussed in no less than 500 words (the more comprehensive and complete your answer, the better your mark). Do not PLAGARISE – you should draw on as many sources as you can, but you should not copy these word-for-word – in other words, you must discuss the issues IN YOUR OWN WORDS. You need to also indicate where you obtained your information from (i. e. what the sources were that you used). You may NOT identify green marketing as one of these issues, as we have already mentioned it above. This assignment must be submitted via myUnisa by 16 April 2014. 8 MNM4801/101 ASSIGNMENT 2 We have introduced you over the past few months to five contemporary marketing issues that we think you need to know about as a modern marketer. We have addressed the characteristics and business impact of each of these five issues, and we have proposed various strategic responses that businesses might consider in addressing these issues. Your assignment is now to prepare an action plan that encompasses these three perspectives on all four issues identified. Your action plan must comprise the following: †¢ Background – in which you explain the importance of keeping abreast and dealing with contemporary marketing issues as they arise. †¢ The contemporary issues identified – in this section we require you to discuss each of the four contemporary issues that we have introduced you to and to explain why they are so important or relevant to marketers today. †¢ The characteristics of each issue – in this section we require you to discuss the characteristics or features of each of these issues (i. e. what makes them special or stand out? ). †¢ The business impact of each issue – in this section we require you to discuss the possible business impact of each of the issues in question (what might happen if you ignore the issue; what benefits can be had if you address the issue). †¢ Strategic response – in this section we require you to propose a possible strategic marketing response to each of these issues. †¢ Conclusion – in this conclusion, we want you to highlight one or two points that you think are particularly crucial when dealing with contemporary marketing issues. Your action plan must comprise at least 3000 words and must be your own words and ideas. The more comprehensive and insightful your answer is, the better your mark will be. We will provide you with more information in subsequent tutorial letters. This assignment must be submitted via myUnisa by 22 August

Understanding of Digital Revolution for Strategy & Leadership

Question: Discuss about theUnderstanding of Digital Revolution for Strategy Leadership. Answer: The staff salary of Bethany, Courtney, and Anne has been represented by the excel sheet made for the development of the effective calculation and estimation of daily hours of working, hourly wages, and the total working hours of the organization. The overall expense is calculated by the help of the addition of these calculated values. From the excel it is evident that the Bethany, Courtney, and Anne have an average working hours and overall working hours are 3.3, 5, and 3.3 and 514.8, 1300, and 514.8 respectively. The total cost estimated for the salaries are $28600 and $3300 for general workers (5hrs/day, 100 working hours in total, and $33/hr) making it a total of $36,480. The employees have been handling the customers in their own way and the customers have their own payment methods for the number of books they received. Courtney had priced most number of books with respect to the aggregation by employee wise in compare to Bethany and Anne. The pricing by Courtney was better for most of the books whereas the pricing of books by Bethany and Anne is poor when compared to Courtney. The working hour of Courtney is more than both of the Bethany and Anne. Bethany, Courtney, and Anne have an average working hours of 3.3, 5, and 3.3 respectively. The overall working hours of Courtney was 1300 hours in compare to the 514.8 working hours of Bethany and Anne. Hence it has been evident that the implication of the better performance is due to the fact that the working hours of each of them would represent the final deliverable. By comparing between Anne and Bethany, Anne has been the worst in pricing the books. The average pricing would result in forming the impli cation of the effective implication of the analysis. The analysis had shown that most of the books have been priced good in the month of August when compared with the books priced in July and September. For the month of August, the average pricing has been very effective for the books. However, for the month of July and September, average pricing has been terrible for the books. The creation of the understanding is a major factor that had resulted in forming the understanding of the automation process. The transactions of the store in the provided time period limit that had been occurred would form the alignment of the keeping track records for most of the activities of the project. The overall transactions that have been taken place would be responsible for the implication of the effective operation development and the storage of the date and time for the interactions that have taken place. The implication of the operations would be implied for the remarking the employees for the books identified in the effective manner. The sorting of the books would be carried so that all the variables can be laid down in the excel software. The use of the excel would be helpful for the implication of the storage of the transactions from the 1st day to last working day The idea of the prices included in the study had been helpful for aligning to meet the expected deliverable of the paper. The use of this paper lies in the fact that the overall calculation had been made and covered the implication of the estimation of the final outcomes. The results attained by the development of the Ms-excel file would help in forming the analysis of the objective achievement or not. The prices that had been offered by the employees had been set in a precise manner for attaining the desired outcome. The customers have to pay only for the worth according to their conditions aligned and demand of the books. The market condition has employed for the analysis of the final deployment of the budget estimation. The customers only have been paying for the worth of their payment for aligning with the implementation of the successive marked operations. The study had uncovered that the total prices that have been offered to the accordance of the implementation of the historical data alignment for the projects. The alignment of the facts would be supplied for the effective alignment of the prices that had been offered for the effective price gaining in the shop. The study would also show that the purchased books might be assumed for being processed by Anne and Bethany. The alignment of the orders by Anne and Bethany would be supported by similar salary of Courtney as the revised prices of constructed materials were aligned for the implication of the basic percentage of operating cost acting over the general price of the books that has been estimated in the previous scenario. The prices framed had been helpful for providing effective level of returns for all the three employees. 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